Entrepreneurship: successfully launching new ventures
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson
[2019]
|
| Edition: | Sixth edition, global edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 617 Seiten Illustrationen 29 cm |
| ISBN: | 9781292255330 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | Brief Contents
Perface 13
PART 1 Decision to Become an Entrepreneur 27
CHAPTER 1 Introduction to Entrepreneurship 29
PART 2 Developing Successful Business Ideas 69
CHAPTER 2 Recognizing Opportunities and Generating
Ideas 71
CHAPTER 3 Feasibility Analysis 107
CHAPTER 4 Developing an Effective Business Model 147
CHAPTER 5 Industry and Competitor Analysis 187
CHAPTER 6 Writing a Business Plan 221
PART 3 Moving from an Idea to an Entrepreneurial Firm 259
CHAPTER 7 Preparing the Proper Ethical and Legal
Foundation 261
CHAPTER 8 Assessing a New Venture’s Financial Strength
and Viability 301
CHAPTER 9 Building a New-Venture Team 337
CHAPTER 10 Getting Financing or Funding 371
PART 4 Managing and Growing an Entrepreneurial Firm 409
CHAPTER 11 Unique Marketing Issues 411
CHAPTER 12 The Importance of Intellectual Property 451
CHAPTER 13 Preparing for and Evaluating the Challenges of
Growth 489
CHAPTER 14 Strategies for Firm Growth 521
CHAPTER 15 Franchising 557
Glossary 597
Name Index 607
Company Index 610
Subject Index 613
Contents
Preface 13
PART 1 Decision to Become an
Entrepreneur 27
CHAPTER 1 Introduction to
Entrepreneurship 29
Opening Profile—SUPERJAM: The Classic
Entrepreneurial Story 29
Introduction to Entrepreneurship 31
What Is Entrepreneurship and Why Is It
Important? 32
Why Do People Become Entrepreneurs? 33
Be Their Own Boss 33
Pursue Their Own Ideas 34
Pursue Financial Rewards 35
Characteristics of Successful Entrepreneurs 35
Passion for the Business 36
Product/Customer Focus 38
WHAT WENT WRONG? Prim: How a Lack of Passion
and Resolve Can Kill a Business 39
Tenacity Despite Failure 40
Execution Intelligence 40
Common Myths About Entrepreneurs 41
SAVVY ENTREPRENEURIAL FIRM: Start-Up
Incubators and Accelerators: A Smart Way of
Gaining Access to Mentors, Partners, Investors,
and Other Critical Start-up Resources 42
Myth 1 : Entrepreneurs Are Born, Not Made 43
Myth 2: Entrepreneurs Are Gamblers 43
Myth 3: Entrepreneurs Are Motivated Primarily
by Money 44
Myth 4: Entrepreneurs Should Be Young
and Energetic 44
Myth 5: Entrepreneurs Love the Spotlight 45
Types of Start-Up Firms 45
PARTNERING FOR SUCCESS: Partnering with College
Students via Campus Ambassador and Campus Rep
Programs 46
Changing Demographics of Entrepreneurs 47
Women Entrepreneurs 47
Minority Entrepreneurs 48
Senior Entrepreneurs 48
Millennial Entrepreneurs 49
The Positive Effects of Entrepreneurship
and Entrepreneurial Firms 49
Economic Impact of Entrepreneurial Firms 50
Entrepreneurial Firms’ Impact on Society 51
Entrepreneurial Firms’ Impact on Larger Firms 51
The Entrepreneurial Process 52
Decision to Become an Entrepreneur (Chapter 1) 52
Developing Successful Business Ideas
(Chapters 2-6) 53
Moving from an Idea to an Entrepreneurial Firm
(Chapters 7-10) 54
Managing and Growing an Entrepreneurial Firm
(Chapters 11-15) 54
Developing Skills for Your Career 54
Chapter Summary 55 Key Terms 57
Review Questions 57 Application Questions 57
You Be the VC 1.1 59 You Be the VC 1.2 59
CASE 1.1 60 [ CASE 1.2 63
Endnotes 65
PART 2 Developing Successful Business
Ideas 69
CHAPTER 2 Recognizing Opportunities
and Generating Ideas 71
Opening Profile—WiiW: Solving Foot Pain
and Fatigue via Custom Fitted 3D Printed
Insoles 71
The Differences Between Opportunities and
Ideas 72
Three Ways to Identify Opportunities 74
Observing Trends 74
Solving a Problem 80
SAVVY ENTREPRENEURIAL FIRM: Careem: Mobiliz-
ing a Solution to a Problem 82
Finding Gaps in the Marketplace 83
WHAT WENT WRONG? Why a Company That
Solved a Problem with a Great Product Went Out of
Business 85
Personal Characteristics of the Entrepreneur 86
Prior Industry Experience 86
Cognitive Factors 87
Social Networks 87
Creativity 88
Techniques for Generating Ideas 89
Brainstorming 89
Focus Groups 91
Library and Internet Research 92
7
8 CONTENTS
PARTNERING FOR SUCCESS: Want Help Converting
a Business Idea into a Profitable Company? Find a
Mentor 93
Other Techniques 94
Chapter Summary 94 Key Terms 95
Review Questions 95 j Application Questions 96
You Be the VC 2.1 97 | You Be the VC 2.2 97
CASE 2.1 98 ; CASE 2.2 101
Endnotes 193
CHAPTER 3 Feasibility Analysis 107
Opening Profile-OWLET BABY CARE: The Value of
Validating a Business Idea i 07
Feasibility Analysis 109
Product. Ssa nce Feasibility Analysis 110
Product/Service Desirability 111
Product/Service Demand 115
Industry/Target Market Feasibility Analysis 118
SAVVY ENTREPRENEURIAL FIRM: Prototyping: How
to Build What the Customer Wants 119
Industry Attractiveness 120
Target Market Attractiveness 121
Organizational Feasibility Analysis 122
Management Prowess 122
Resource Sufficiency 122
PARTNERING FOR SUCCESS: Finding the Right
Business Partner 123
Financial Feasibility Analysis 124
Total Start-Up Cash Needed 124
Financial Performance of Similar Businesses 125
Overall Financial Attractiveness of the Proposed
Venture 126
A Feasibility Analysis Template 127
vV’H A ; WENT WRONG? How Feasible Was the
Keurig At-Home Soda Machine to Begin With? 128
Chapter Summary 129 Key Terms 130
Review Questions 130 j Application Questions 131
You Be the VC 3.1 132 You Be the VC 3.2 132
CASE 3.1 133 | CASE 3.2 136
Appendix 3.1 139
Appendix 3.2 140
Appendix 3.3 142
Endnotes 144
CHAPTER 4 Developing an Effective
Business Model 147
Opening Profile—INDiEU: Executing on an Established
Business Model and Preparing for the Future 147
Business Models and Their Importance 149
SAVVY ENTREPRENEURIAL FIRM: CoachUp: How
One Company Creates, Delivers, and Captures Value
for Its Stakeholders 150
General Categories of Business Models 151
Standard Business Models 151
Disruptive Business Models 153
WHAT WENT WRONG? Peer-to-Peer Business
Models: Good for Some, Not So Good for
Others 154
The Barringer/Ireland Business Model
Template 156
Core Strategy 156
Resources 160
Financials 162
Operations 165
PARTNERING FOR SUCCESS: Upwork and Guru:
Platforms That Facilitate the Forming of Partnerships
with Freelancers 168
Chapter Summary 169 Key Terms 170
Review Questions 170 Application Questions 171
You Be the VC 4.1 172 | You Be the VC 4.2 172
CASE 4.1 173 | CASE 4.2 177
Appendix 1 182
Endnotes 183
CHAPTER 5 Industry and Competitor
Analysis 187
Opening Profile—WRITELAB: Occupying a Unique
Position in a Challenging Industry—and Thriving 187
Industry Analysis 189
Studying Industry Trends 190
PARTNERING FOR SUCCESS: Three Ts That Are
Important for Becoming Active in an Industry: Trade
Associations, Trade Shows, and Trade Journals 191
The Five Forces Model 192
Threat of Substitutes 193
Threat of New Entrants 194
Rivalry among Existing Firms 195
Bargaining Power of Suppliers 196
Bargaining Power of Buyers 197
The Value of the Five Forces Model 198
WHAT WENT WRONG? SharpScholar: Lessons
Learned from a Failed EdTech Start-up 199
Industry Types and the Opportunities They
Offer 201
Emerging Industries 201
Fragmented Industries 202
Mature Industries 203
Declining Industries 203
Global Industries 204
Competitor Analysis 204
Identifying Competitors 204
SAVVY ENTREPRENEURIAL FIRM: Thriving in a
Crowded Industry by Creating Meaningful Value and
Differentiation from Competitors 206
CONTENTS 9
Sources of Competitive Intelligence 207
Completing a Competitive Analysis Grid 207
Chapter Summary 209 Key Terms 210
Review Questions 210 j Application Questions 211
You Be the VC 5.1 212 j You Be the VC 5.2 212
CASE 5.1 213 i CASE 5.2 215
Endnotes 219
CHAPTER 6 Writing a Business
Plan 221
Opening Profile-ATHLETIC PROPULSION LABS:
How Athletic Propulsion Labs Benefited from Writing a
Business Plan 221
The Business Plan 223
Reasons for Writing a Business Plan 224
Who Reads the Business Plan—and What Are They
Looking For? 225
A Firm’s Employees 225
Investors and Other External Stakeholders 226
Guidelines for Writing a Business Plan 226
Structure of the Business Plan 227
Content of the Business Plan 228
Outline of the Business Plan 230
Exploring Each Section of the Plan 230
SAVVY ENTREPRENEURIAL FIRM: Know When to
Hold Them, Know When to Fold Them 231
WHAT WENT WRONG? What Move Loot Learned the
Hard Way about the Economics of a Business 237
Presenting the Business Plan to Investors 242
PARTNERING FOR SUCCESS: Establishing
a Community of True Believers and Early
Evangelists 243
The Oral Presentation of a Business Plan 244
Questions and Feedback to Expect from Investors 246
Chapter Summary 246 | Key Terms 247
Review Questions 247 Application Questions 248
You Be the VC 6.1 250 | You Be the VC 6.2 250
CASE 6.1 251 | CASE 6.2 254
Endnotes 257
PART 3 Moving from an Idea to an
Entrepreneurial Firm 259
CHAPTER 7 Preparing the Proper
Ethical and Legal Foundation 261
Opening Profile-BILLY GOAT ICE CREAM: Proceeding
on a Firm Legal Foundation 261
Establishing a Strong Ethical Culture for a
Firm 263
Lead by Example 264
Establish a Code of Conduct 265
Implement an Ethics Training Program 265
Dealing Effectively with Legal Issues 266
Choosing an Attorney for a Firm 266
SAVVY ENTREPRENEURIAL FIRM: Don’t Hesitate to
Say “We’re Sorry” 267
Drafting a Founders’ Agreement 269
Avoiding Legal Disputes 269
PARTNERING FOR SUCCESS: Vesting Owner-
ship in Company Stock: A Sound Strategy for
Start-Ups 270
Obtaining Business Licenses and Permits 273
Federal Licenses and Permits 273
State Licenses and Permits 273
Local Licenses and Permits 275
WHAT WENT WRONG? How Flytenow Got Grounded
by Government Regulations 276
Choosing a Form of Business Organization 276
Sole Proprietorship 277
Partnerships 279
Corporations 280
Limited Liability Company 283
Chapter Summary 284 | Key Terms 285
Review Questions 286 | Application Questions 286
You Be the VC 7.1 288 You Be the VC 7.2 288
CASE 7.1 289 CASE 7.2 292
Appendix 7.1 296
Endnotes 298
CHAPTER 8 Assessing a New Venture’s
Financial Strength and Viability 301
Opening Profile—ESSENTIUM MATERIALS: Managing
Finances Prudently 301
Introduction to Financial Management 303
Financial Objectives of a Firm 303
The Process of Financial Management 304
PARTNERING FOR SUCCESS: Organizing Buy-
ing Groups to Cuts Costs and Maintain
Competitiveness 305
Financial Statements 306
Historical Financial Statements 308
SAVVY ENTREPRENEURIAL FIRM: Know the Facts
Behind the Numbers 310
Forecasts 315
Sales Forecast 316
Forecast of Costs of Sales and Other Items 317
Pro Forma Financial Statements 319
Pro Forma Income Statement 320
WHAT WENT WRONG? Be Careful what You Wish
for: How Growing too Quickly Overwhelmed One
Company’s Cash Flow 321
Pro Forma Balance Sheet 321
10 CONTENTS
Pro Forma Statement of Cash Flows 323
Ratio Analysis 324
Chapter Summary 325 | Key Terms 326
Review Questions 326 | Application Questions 327
You Be the VC 8.1 328 j You Be the VC 8.2 328
CASE 8.1 329 CASE 8.2 332
Endnotes 334
CHAPTER 9 Building a New-Venture
Team 337
Opening Profile-WILD FRIENDS FOODS: Hitting the
Ground Running 337
List::: ; v Fewness as a Challenge 339
CveaF Few- Venture Team 339
The Founder or Founders of a Venture 340
WRONG? Devver: How Miscues in
Regard to the Composition and Management of a
New-Venture Team Can Kill a Start-Up 342
The Management Team and Key Employees 344
SAVVY ENTREPRENEURIAL FIRM: Overcoming
a Lack of Business Experience in
Malaysia 345
WWVG FOR SUCCESS: Collaborative Soft-
ware: Helping New Venture Team Members Achieve
Their Goals 349
The Roles of the Board of Directors 350
vr y[.;i u .: ii the Team: The Role of Professional
AdvEerc 332
Board of Advisors 352
Lenders and Investors 354
Other Professionals 355
Consultants 355
Chapter Summary 356 | Key Terms 357
Review Questions 358 | Application Questions 358
You Be the VC 9.1 360 You Be the VC 9.2 360
CASE 9.1 361 i CASE 9.2 364
Endnotes 361
CHAPTER 10 Getting Financing or
Funding 371
Opening Profile-KINVOLVED: Raising Money Carefully
and Deliberately 371
The Importance of Getting Financing or
Funding 373
Why Most New Ventures Need Funding 373
Cash Flow Challenges 373
Capital Investments 374
Lengthy Product Development Cycles 374
PARTNERING FOR SUCCESS: Startup Weekend: A
Fertile Place to Meet Business Cofounders 375
Sources of Personal Financing 376
Personal Funds 376
Friends and Family 376
Bootstrapping 377
Preparing to Raise Debt or Equity Financing 378
Sources of Equity Funding 381
Business Angels 381
Venture Capital 383
Initial Public Offering 384
WHAT WENT WRONG? How One Start-Up Caught
the Attention of VCs, Gained 25,000 Daily Users, and
Still Failed 385
Sources of Debt Financing 387
Commercial Banks 387
SBA Guaranteed Loans 388
Other Sources of Debt Financing 389
Creative Sources of Financing and Funding 390
Crowdfunding 390
Leasing 391
SBIR and STTR Grant Programs 391
Other Grant Programs 393
Strategic Partners 393
SAVVY ENTREPRENEURIAL FIRM: Working Together:
How Biotech Firms and Large Drug Companies
Bring Pharmaceutical Products to Market 394
Chapter Summary 394 | Key Terms 396
Review Questions 396 | Application Questions 397
You Be the VC 10.1 398 | You Be the VC 10.2 398
CASE 10.1 399 | CASE 10.2 402
Endnotes 406
PART 4 Managing and Growing an
Entrepreneurial Firm 409
CHAPTER 11 Unique Marketing
Issues 411
Opening Profile—REAL TIME CASES: Creating a
New Brand in Business Cases via Guerilla Marketing
Techniques 411
Selecting a Market and Establishing a
Position 413
Segmenting the Market 413
Selecting a Target Market 414
Crafting a Unique Market Position 415
Branding 416
SAVVY ENTREPRENEURIAL FIRM: How Retail
Start-ups Compete Against Walmart and Other Big
Box Retailers 417
PARTNERING FOR SUCCESS: Two Examples of
Successful Co-Branding Partnerships 421
The 4Ps of Marketing for New Ventures 421
CONTENTS 11
Product 422
Price 423
WHAT WENT WRONG? What Start-Ups Can Learn
about Marketing from Missteps at JCPenney 425
Promotion 426
Place (or Distribution) 433
Sales Process and Related Issues 434
Chapter Summary 437 Key Terms 438
Review Questions 438 | Application Questions 439
You Be the VC 11.1 440 You Be the VC 11.2 440
CASE 11.1 441 | CASE 11.2 445
Endnotes 448
CHAPTER 12 The Importance of
Intellectual Property 451
Opening Profile—3DERM SYSTEMS: The Key Role
of Intellectual Property Early in a Firm’s Life and Its
Ongoing Success 451
The Importance of Intellectual Property 453
Determining What Intellectual Property to Legally
Protect 455
The Four Key Forms of Intellectual Property 455
Patents 456
Types of Patents 457
Who Can Apply for a Patent? 459
The Process of Obtaining a Patent 459
SAVVY ENTREPRENEURIAL FIRM: Knowing
the Ins and Outs of Filing a Provisional Patent
Application 462
Patent Infringement 463
Trademarks 463
PARTNERING FOR SUCCESS; How the Maker
Movement is Bringing Individual Inventors and Large
Firms Together 464
The Four Types of Trademarks 465
What Is Protected Under Trademark Law? 466
Exclusions from Trademark Protection 467
The Process of Obtaining a Trademark 467
Trademark Infringement 469
WHAT WENT WRONG? David Conquers Goliath in
Three Trademark Disputes 470
Copyrights 471
What Is Protected by a Copyright? 471
Exclusions from Copyright Protection 472
How to Obtain a Copyright 472
Copyright Infringement 473
Copyright and the Internet 474
Trade Secrets 475
What Qualifies for Trade Secret Protection? 476
Trade Secret Disputes 476
Trade Secret Protection Methods 477
Conducting an Intellectual Property Audit 478
Why Conduct an Intellectual Property Audit? 478
The Process of Conducting an Intellectual Property
Audit 478
Chapter Summary 479 | Key Terms 480
Review Questions 481 Application Questions 481
You Be the VC 12.1 483 You Be the VC 12.2 483
CASE 12.1 484 CASE 12.2 485
Endnotes 487
CHAPTER 13 Preparing for and
Evaluating the Challenges of
Growth 489
Opening Profile-MATi ENERGY; Growing in a Fast-
Paced, Yet Conscientious Manner 489
Prep aring for Growth 4 91
Appreciating the Nature of Business Growth 491
Staying Committed to a Core Strategy 493
Planning for Growth 494
Reasons for Growth 495
Capturing Economies of Scale 495
WHAT WENT WRONG? Dishero: How Mediocre
Success can Lead to Difficult Decisions 496
Capturing Economies of Scope 497
Market Leadership 497
Influence, Power, and Survivability 497
Need to Accommodate the Growth of Key
Customers 498
Ability to Attract and Retain Talented Employees 498
Managing Growth 498
Knowing and Managing the Stages of Growth 498
SAVVY ENTREPRENEURIAL FIRM: Salesforce.com
Crosses the Chasm 502
Challenges of Growth 503
Managerial Capacity 503
Day-to-Day Challenges of Growing a Firm 504
PARTNERING FOR SUCCESS: Three Choices for
Fulfilling Orders for an Online Company 505
Chapter Summary 507 | Key Terms 508
Review Questions 508 Application Questions 508
You Be the VC 13.1 510 You Be the VC 13.2 510
CASE 13.1 511 | CASE 13.2 514
Endnotes 518
CHAPTER 14 Strategies for Firm
Growth 521
Opening Profile-FILTEREASY: Employing Both Internal
and Extrenal Strategies for Growth 521
Internal Growth Strategies 522
12 CONTENTS
New Product Development 523
Additional Internal Product-Growth
Strategies 526
Improving an Existing Product or Service 526
Increasing the Market Penetration of an Existing Product
or Service 526
Extending Product Lines 527
Geographic Expansion 527
International Expansion 528
Vv H.AT WENT WRONG’ Lessons for Growth-Minded
Start-Ups from Crumbs Bake Shop’s Failure 529
Assessing a Firm’s Suitability for Growth through
International Markets 530
Foreign Market Entry Strategies 531
Selling Overseas 531
External Growth Strategies 532
Mergers and Acquisitions 532
Licensing 536
Strategic Alliances and Joint Ventures 537
SAVVY ENTREPRENEURIAL FIRM: Fetchr: Growing
through Acquisitions and Alliances 538
Three Steps to Alliance
Success 540
Chapter Summary 542 Key Terms 543
Review Questions 543 | Application Questions 544
You Be the VC 14.1 545 You Be the VC 14.2 546
CASE 14.1 546 j CASE 14.2 550
Endnotes 554
CHAPTER 15 Franchising 557
Opening Profile-UPTOWN CHEAPSKATE:
Franchising as a Form of Business Ownership
and Growth 557
What Is Franchising and How Does It Work? 560
What Is Franchising? 560
How Does Franchising Work? 560
Establishing a Franchise System 563
When to Franchise 564
Steps to Franchising a Business 564
SAVVY ENTREPRENEURIAL FIRM: Wahoo’s Fish
Taco: A Moderate-Growth Yet Highly Successful
Franchise Organization 565
Selecting and Developing Effective Franchisees 567
Advantages and Disadvantages of Establishing a
Franchise System 568
Buying a Franchise 570
Is Franchising Right for You? 570
WHAT WENT WRONG? Slowing Down Growth:
Why Did Just Falafel Become JF Street
Food? 571
The Cost of a Franchise 572
Finding a Franchise 574
Advantages and Disadvantages of Buying a
Franchise 575
Steps in Purchasing a Franchise 577
Watch Out! Common Misconceptions about
Franchising 578
Legal Aspects of the Franchise Relationship 579
Federal Rules and Regulations 579
State Rules and Regulations 580
More about Franchising 582
Franchise Ethics 582
International Franchising 583
The Future of Franchising 584
PARTNERING FOR SUCCESS: Franchises Partner
with Nonprofits to Give Back 585
Chapter Summary 586 | Key Terms 587
Review Questions 587 Application Questions 588
You Be the VC 15.1 589 You Be the VC 15.2 589
CASE 15.1 590 | CASE 15.2 593
Endnotes 595
Glossary 597
Name Index 607
Company Index 610
Subject Index 613
|
| any_adam_object | 1 |
| author | Barringer, Bruce R. |
| author_GND | (DE-588)124214533 |
| author_facet | Barringer, Bruce R. |
| author_role | aut |
| author_sort | Barringer, Bruce R. |
| author_variant | b r b br brb |
| building | Verbundindex |
| bvnumber | BV045247405 |
| classification_rvk | QP 230 |
| contents | Includes bibliographical references and index |
| ctrlnum | (OCoLC)1057899053 (DE-599)BVBBV045247405 |
| dewey-full | 658.11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.11 |
| dewey-search | 658.11 |
| dewey-sort | 3658.11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Sixth edition, global edition |
| format | Book |
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| id | DE-604.BV045247405 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:12:43Z |
| institution | BVB |
| isbn | 9781292255330 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030635483 |
| oclc_num | 1057899053 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-M382 DE-N2 |
| owner_facet | DE-473 DE-BY-UBG DE-M382 DE-N2 |
| physical | 617 Seiten Illustrationen 29 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Pearson |
| record_format | marc |
| spelling | Barringer, Bruce R. Verfasser aut Entrepreneurship successfully launching new ventures Bruce R. Barringer, R. Duane Ireland Sixth edition, global edition Harlow, England Pearson [2019] © 2019 617 Seiten Illustrationen 29 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Entrepreneurship New business enterprises Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Geschäftsidee (DE-588)4255132-8 gnd rswk-swf Geschäftsidee (DE-588)4255132-8 s Unternehmensgründung (DE-588)4078599-3 s DE-604 Entrepreneurship (DE-588)7588126-3 s Ireland, R. Duane 1947- Sonstige (DE-588)124214533 oth Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030635483&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Barringer, Bruce R. Entrepreneurship successfully launching new ventures Includes bibliographical references and index Entrepreneurship New business enterprises Entrepreneurship (DE-588)7588126-3 gnd Unternehmensgründung (DE-588)4078599-3 gnd Geschäftsidee (DE-588)4255132-8 gnd |
| subject_GND | (DE-588)7588126-3 (DE-588)4078599-3 (DE-588)4255132-8 |
| title | Entrepreneurship successfully launching new ventures |
| title_auth | Entrepreneurship successfully launching new ventures |
| title_exact_search | Entrepreneurship successfully launching new ventures |
| title_full | Entrepreneurship successfully launching new ventures Bruce R. Barringer, R. Duane Ireland |
| title_fullStr | Entrepreneurship successfully launching new ventures Bruce R. Barringer, R. Duane Ireland |
| title_full_unstemmed | Entrepreneurship successfully launching new ventures Bruce R. Barringer, R. Duane Ireland |
| title_short | Entrepreneurship |
| title_sort | entrepreneurship successfully launching new ventures |
| title_sub | successfully launching new ventures |
| topic | Entrepreneurship New business enterprises Entrepreneurship (DE-588)7588126-3 gnd Unternehmensgründung (DE-588)4078599-3 gnd Geschäftsidee (DE-588)4255132-8 gnd |
| topic_facet | Entrepreneurship New business enterprises Unternehmensgründung Geschäftsidee |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030635483&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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