APA (7th ed.) Citation

Sarstedt, M., & Mooi, E. A. (2019). A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Third edition.). Springer. https://doi.org/10.1007/978-3-662-56707-4

Chicago Style (17th ed.) Citation

Sarstedt, Marko, and Erik A. Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Third edition. Berlin: Springer, 2019. https://doi.org/10.1007/978-3-662-56707-4.

MLA (9th ed.) Citation

Sarstedt, Marko, and Erik A. Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Third edition. Springer, 2019. https://doi.org/10.1007/978-3-662-56707-4.