B2B Marketing Strategy: differentiate, develop and deliver lasting customer engagement
Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
Kogan Page, Limited
2017
|
| Schlagworte: | |
| Zusammenfassung: | Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | XI, 200 Seiten Diagramme |
| ISBN: | 9780749481063 |
Internformat
MARC
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| 035 | |a (OCoLC)1082340381 | ||
| 035 | |a (DE-599)BVBBV045218480 | ||
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| 264 | 1 | |a London ; New York ; New Delhi |b Kogan Page, Limited |c 2017 | |
| 264 | 4 | |c © 2018 | |
| 300 | |a XI, 200 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Industrial marketing | |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-8107-0 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030607138 | ||
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 650 T242 |
| DE-BY-FWS_katkey | 702816 |
| DE-BY-FWS_media_number | 083000521016 |
| _version_ | 1806174434266972161 |
| any_adam_object | |
| author | Taylor, Heidi |
| author_facet | Taylor, Heidi |
| author_role | aut |
| author_sort | Taylor, Heidi |
| author_variant | h t ht |
| building | Verbundindex |
| bvnumber | BV045218480 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/04 |
| dewey-search | 658.8/04 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045218480 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T10:49:28Z |
| institution | BVB |
| isbn | 9780749481063 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030607138 |
| oclc_num | 1082340381 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-1102 |
| owner_facet | DE-862 DE-BY-FWS DE-1102 |
| physical | XI, 200 Seiten Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Kogan Page, Limited |
| record_format | marc |
| spellingShingle | Taylor, Heidi B2B Marketing Strategy differentiate, develop and deliver lasting customer engagement Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | B2B Marketing Strategy differentiate, develop and deliver lasting customer engagement |
| title_auth | B2B Marketing Strategy differentiate, develop and deliver lasting customer engagement |
| title_exact_search | B2B Marketing Strategy differentiate, develop and deliver lasting customer engagement |
| title_full | B2B Marketing Strategy differentiate, develop and deliver lasting customer engagement Heidi Taylor |
| title_fullStr | B2B Marketing Strategy differentiate, develop and deliver lasting customer engagement Heidi Taylor |
| title_full_unstemmed | B2B Marketing Strategy differentiate, develop and deliver lasting customer engagement Heidi Taylor |
| title_short | B2B Marketing Strategy |
| title_sort | b2b marketing strategy differentiate develop and deliver lasting customer engagement |
| title_sub | differentiate, develop and deliver lasting customer engagement |
| topic | Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Industrial marketing Business-to-Business-Marketing |
| work_keys_str_mv | AT taylorheidi b2bmarketingstrategydifferentiatedevelopanddeliverlastingcustomerengagement |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 650 T242 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |