APA (7th ed.) Citation

Mitchell, R. V. (1958). Changing structure and strategy in marketing: 1957 Marketing symposium. Bureau of economic and business Research, University of Illinois.

Chicago Style (17th ed.) Citation

Mitchell, Robert V. Changing Structure and Strategy in Marketing: 1957 Marketing Symposium. Urbana, Illinois: Bureau of economic and business Research, University of Illinois, 1958.

MLA (9th ed.) Citation

Mitchell, Robert V. Changing Structure and Strategy in Marketing: 1957 Marketing Symposium. Bureau of economic and business Research, University of Illinois, 1958.