Market Segmentation Analysis: understanding it, doing it, and making it useful
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
SpringerOpen
[2018]
|
| Series: | Management for professionals
|
| Subjects: | |
| Online Access: | Inhaltstext http://www.springer.com/ |
| Physical Description: | xxi, 324 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm |
| ISBN: | 9789811088179 9811088179 |
Staff View
MARC
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| 653 | |a Marketing Planning | ||
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Record in the Search Index
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| author | Dolnicar, Sara Grün, Bettina 1979- Leisch, Friedrich 1968-2024 |
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-09-04T00:11:38Z |
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| isbn | 9789811088179 9811088179 |
| language | English |
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| physical | xxi, 324 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm |
| publishDate | 2018 |
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| publisher | SpringerOpen |
| record_format | marc |
| series2 | Management for professionals |
| spelling | Dolnicar, Sara Verfasser (DE-588)1153435381 aut Market Segmentation Analysis understanding it, doing it, and making it useful Sara Dolnicar, Bettina Grün, Friedrich Leisch Singapore SpringerOpen [2018] xxi, 324 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm txt rdacontent n rdamedia nc rdacarrier Management for professionals Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf PBT Market Segmentation Market Research Market Segmentation Analysis Market Targeting Marketing Mix Tactical Marketing Strategic Marketing Descriptive Analysis Factor Analysis Cluster Analysis Data Structure Analysis Marketing Planning Target Market Computational Statistics Tourism Marketing Open Access Marktsegmentierung (DE-588)4037644-8 s Marktanalyse (DE-588)4037624-2 s 1\p DE-604 Grün, Bettina 1979- Verfasser (DE-588)1020725532 aut Leisch, Friedrich 1968-2024 Verfasser (DE-588)136215807 aut Springer Malaysia Representative Office (DE-588)1065365012 pbl Elektronische Reproduktion 9789811088186 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=5602f284e0884ebba69ad02f3e732c1c&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB http://www.springer.com/ 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dolnicar, Sara Grün, Bettina 1979- Leisch, Friedrich 1968-2024 Market Segmentation Analysis understanding it, doing it, and making it useful Marktsegmentierung (DE-588)4037644-8 gnd Marktanalyse (DE-588)4037624-2 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4037624-2 |
| title | Market Segmentation Analysis understanding it, doing it, and making it useful |
| title_auth | Market Segmentation Analysis understanding it, doing it, and making it useful |
| title_exact_search | Market Segmentation Analysis understanding it, doing it, and making it useful |
| title_full | Market Segmentation Analysis understanding it, doing it, and making it useful Sara Dolnicar, Bettina Grün, Friedrich Leisch |
| title_fullStr | Market Segmentation Analysis understanding it, doing it, and making it useful Sara Dolnicar, Bettina Grün, Friedrich Leisch |
| title_full_unstemmed | Market Segmentation Analysis understanding it, doing it, and making it useful Sara Dolnicar, Bettina Grün, Friedrich Leisch |
| title_short | Market Segmentation Analysis |
| title_sort | market segmentation analysis understanding it doing it and making it useful |
| title_sub | understanding it, doing it, and making it useful |
| topic | Marktsegmentierung (DE-588)4037644-8 gnd Marktanalyse (DE-588)4037624-2 gnd |
| topic_facet | Marktsegmentierung Marktanalyse |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=5602f284e0884ebba69ad02f3e732c1c&prov=M&dok_var=1&dok_ext=htm http://www.springer.com/ |
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