Communicating corporate social responsibility in the digital era:
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2018
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| Schriftenreihe: | A Gower book
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxxv, 364 Seiten Illustrationen |
| ISBN: | 9781472484161 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents List offigures List of tables About the editors About the contributors Foreword and acknowledgements xii xiii xv xviii xxviii PART 1 Challenges and opportunities for communicating corporate social responsibility through digital platforms 1 1.1 CSR engagement via social media: in theory and practice 3 SARAH GLOZER AND SALLY HIBBERT 1.2 Unlocking corporate social responsibility communication through digital media 17 MARK ANTHONY CAM İLLERİ 1.3 Strategic imperatives of communicating CSR through digital media: an emerging market perspective 35 PRASHANT MISHRA AND MADHUPA BAKSHI 1.4 “The Devil’s in the details”: contested standards of corporate social responsibility in social media 50 ROBERT L. HEATH, ADAM J. SAFFER, AND DAMION WAYMER PART 2 Toward symmetry and interactivity in digital corporate social responsibility communication 67 2.1 Exploring CSR communication patterns in social media: a review of current research 69 URŠA GOLOB AND KLEMENT PODNAR
x Contents 2.2 The death of transmission models of CSR communication 85 RALPH TENCH AND MAVIS AMO-MENSAH 2.3 Social media: from asymmetric to symmetric communication of CSR 100 SWALEHA PEEROO, MARTIN SAMY, AND BRIAN JONES 2.4 Communicating corporate social responsibilities (CSR) in digital media: interactivity is key 116 ZHIFENG CHEN AND HAIMING HANG PART 3 Fostering stakeholder engagement in and through digital corporate social responsibility communication 131 3.1 A critical reflection on the role of dialogue in communicating ethical CSR through digital platforms 133 KEITH J. PERKS, MÒNICA RECALDE VIANA, FRANCISCA FARACHE, AND JANA KOLLAT 3.2 The imperative needs of dialogue between CSR departments and PR practitioners: empirical evidence from Spain 144 ISABEL RUIZ-MORA AND JAIRO LUGO-OCANDO 3.3 Integrated CSR communication: toward a model encompassing media agenda building with stakeholder dialogic engagement 158 AUGUSTINE PANG, ANGELA MAK, AND WONSUN SHIN 3.4 Hedonic stakeholder engagement: bridging the online participation gap through gamiflcation 176 CHRISTIAN FIESELER, KATERYNA MALTSEVA, AND CHRISTIAN PIETER HOFFMANN PART 4 Leveraging effective digital corporate social responsibility communication 191 4.1 Social media concepts for effective CSR online communication 193 LINA M. GÓMEZ 4.2 Effectiveness and accountability of digital CSR communication: a contingency model SHUILI DU AND KUN YU 216
Contents 4.3 The role of social media in communicating CSR within fashion micro-organizations xi 232 CLAUDIA E. HENNINGER AND CAROLINE J. OATES 4.4 Corporate social responsibility and word of mouth: a systematic review and synthesis of literature 245 EZGI AKPINAR PART 5 Digital activism and corporate social responsibility 275 5.1 Digital activism: NGOs leveraging social media to influence/ challenge corporate social responsibility (CSR) 277 VIDHI CHAUDHRI AND ASHA KAUL 5.2 Catastrophe, transparency and social responsibility on online platforms: contesting cold shutdown at the Fukushima nuclear plant 291 MAJIA NADES AN 5.3 Plotting CSR narratives: CSR stories by global fashion brands after the collapse of Rana Plaza in Bangladesh 303 ANGELA MAK AND SUWICHIT CHAIDAROON PART 6 Digital methodologies and corporate social responsibility 319 6.1 A new content analysis methodology appropriate for CSR communication 321 EDWARD T.VIEIRA, JR. AND SUSAN GRANTHAM 6.2 #CSR on Twitter: a hashtag oversimplifying a complex practice 340 ANA ADI Index 358
|
| any_adam_object | 1 |
| author2 | Lindgreen, Adam Vanhamme, Joëlle Maon, François Mardon, Rebecca |
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| author_facet | Lindgreen, Adam Vanhamme, Joëlle Maon, François Mardon, Rebecca |
| building | Verbundindex |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.408 |
| dewey-search | 658.408 |
| dewey-sort | 3658.408 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T08:10:19Z |
| institution | BVB |
| isbn | 9781472484161 |
| language | English |
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| spelling | Communicating corporate social responsibility in the digital era edited by Adam Lindgreen, Joëlle Vanhamme, François Maon and Rebecca Mardon London ; New York Routledge 2018 © 2018 xxxv, 364 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier A Gower book Business communication Social media Social responsibility of business Soziale Software (DE-588)7550143-0 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Stakeholder (DE-588)4300861-6 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Neue Medien (DE-588)4196910-8 s Soziale Software (DE-588)7550143-0 s Stakeholder (DE-588)4300861-6 s DE-604 Lindgreen, Adam edt Vanhamme, Joëlle (DE-588)1101845325 edt Maon, François (DE-588)1101844841 edt Mardon, Rebecca edt Erscheint auch als Online-Ausgabe 978-1-315-57723-4 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030548795&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Communicating corporate social responsibility in the digital era Business communication Social media Social responsibility of business Soziale Software (DE-588)7550143-0 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Neue Medien (DE-588)4196910-8 gnd Stakeholder (DE-588)4300861-6 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4043188-5 (DE-588)7697760-2 (DE-588)4196910-8 (DE-588)4300861-6 |
| title | Communicating corporate social responsibility in the digital era |
| title_auth | Communicating corporate social responsibility in the digital era |
| title_exact_search | Communicating corporate social responsibility in the digital era |
| title_full | Communicating corporate social responsibility in the digital era edited by Adam Lindgreen, Joëlle Vanhamme, François Maon and Rebecca Mardon |
| title_fullStr | Communicating corporate social responsibility in the digital era edited by Adam Lindgreen, Joëlle Vanhamme, François Maon and Rebecca Mardon |
| title_full_unstemmed | Communicating corporate social responsibility in the digital era edited by Adam Lindgreen, Joëlle Vanhamme, François Maon and Rebecca Mardon |
| title_short | Communicating corporate social responsibility in the digital era |
| title_sort | communicating corporate social responsibility in the digital era |
| topic | Business communication Social media Social responsibility of business Soziale Software (DE-588)7550143-0 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Neue Medien (DE-588)4196910-8 gnd Stakeholder (DE-588)4300861-6 gnd |
| topic_facet | Business communication Social media Social responsibility of business Soziale Software Öffentlichkeitsarbeit Corporate Social Responsibility Neue Medien Stakeholder |
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