UnMarketing: everything has changed and nothing is different
"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
2017
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"... "This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"... |
| Beschreibung: | Revised edition of the author's UnMarketing, c2012. - Includes index |
| Beschreibung: | xiv, 290 Seiten 23 cm |
| ISBN: | 9781119335009 |
Internformat
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Datensatz im Suchindex
| _version_ | 1817620572044001280 |
|---|---|
| adam_text |
UNMARKETING
/ STRATTEN, SCOTTYYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION NOTES EVERYTHING HAS CHANGED AND NOTHING IS DIFFERENT THE
HIERARCHY OF BUYING A WORD ON EXPERTS TRUST GAP ROD. RETURN ON DONUTS
RESTAURANT THAT DIDN'T GET IT COLD CALLING AIMING YOUR COMPANY AT THE
BOTTOM OF THE BARREL THE BETTER BOTTOM OF THE BARREL NOTES PULL AND STAY
REASONS WHY COMPANIES DON'T USE SOCIAL MEDIA SOCIAL MEDIA (SOCIAL
CURRENCY AS WELL) NOTES TWITTER VERSUS FACEBOOK VERSUS LINKEDIN
CONVERSATIONAL SOCIAL VISUAL SOCIAL DARK SOCIAL SOCIAL MEDIA PLATFORMING
NOTES UNPODCASTING HARO NOTES THE GAME HAS CHANGED IMMEDIACY AND
RELEVANCY NOTES PUBLICIZED CUSTOMER SERVICE DON'T BANK ON THE BOLD SEVEN
DEADLY SOCIAL MEDIA SINS GREED GLUTTONY SLOTH ENVY WRATH LUST PRIDE
NOTES THE MILLENNIALS ARE COMING HOW TWITTER CHANGED SCOTT'S BUSINESS
NOTES TASSIMO NOTES DOMINO'S
WORD OF MOUTH MOUTHS ARE MOVING
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author | Stratten, Scott Kramer, Alison |
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| callnumber-search | HF5415.55 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)961906325 (DE-599)BVBBV045158042 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
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| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
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| indexdate | 2024-12-05T17:00:55Z |
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| isbn | 9781119335009 |
| language | English |
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| spelling | Stratten, Scott aut UnMarketing everything has changed and nothing is different Scott Stratten, Alison Kramer Second edition Hoboken, New Jersey Wiley 2017 xiv, 290 Seiten 23 cm txt rdacontent n rdamedia nc rdacarrier Revised edition of the author's UnMarketing, c2012. - Includes index "Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"... "This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"... BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh Relationship marketing Viral marketing BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf Viral Marketing (DE-588)7564917-2 s Soziales Netzwerk (DE-588)4055762-5 s Beziehungsmarketing (DE-588)4789127-0 s DE-604 Kramer, Alison Verfasser aut Erscheint auch als Online-Ausgabe, EPUB 9781119336037 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030547597&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Stratten, Scott Kramer, Alison UnMarketing everything has changed and nothing is different BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh Relationship marketing Viral marketing BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Beziehungsmarketing (DE-588)4789127-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Viral Marketing (DE-588)7564917-2 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4055762-5 (DE-588)7564917-2 |
| title | UnMarketing everything has changed and nothing is different |
| title_auth | UnMarketing everything has changed and nothing is different |
| title_exact_search | UnMarketing everything has changed and nothing is different |
| title_full | UnMarketing everything has changed and nothing is different Scott Stratten, Alison Kramer |
| title_fullStr | UnMarketing everything has changed and nothing is different Scott Stratten, Alison Kramer |
| title_full_unstemmed | UnMarketing everything has changed and nothing is different Scott Stratten, Alison Kramer |
| title_short | UnMarketing |
| title_sort | unmarketing everything has changed and nothing is different |
| title_sub | everything has changed and nothing is different |
| topic | BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh Relationship marketing Viral marketing BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Beziehungsmarketing (DE-588)4789127-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Viral Marketing (DE-588)7564917-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh Relationship marketing Viral marketing BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Beziehungsmarketing Soziales Netzwerk Viral Marketing |
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