Strategic integrated marketing communications:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2018
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiv, 305 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9781138058323 9781138056251 |
Internformat
MARC
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| 020 | |a 9781138058323 |c pbk. |9 978-1-138-05832-3 | ||
| 020 | |a 9781138056251 |c hbk. |9 978-1-138-05625-1 | ||
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| 100 | 1 | |a Percy, Larry |e Verfasser |0 (DE-588)170799492 |4 aut | |
| 245 | 1 | 0 | |a Strategic integrated marketing communications |c Larry Percy |
| 250 | |a Third edition | ||
| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c 2018 | |
| 300 | |a xiv, 305 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Communication in marketing | |
| 653 | 0 | |a Strategic planning | |
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Datensatz im Suchindex
| _version_ | 1804178802375393280 |
|---|---|
| any_adam_object | |
| author | Percy, Larry |
| author_GND | (DE-588)170799492 |
| author_facet | Percy, Larry |
| author_role | aut |
| author_sort | Percy, Larry |
| author_variant | l p lp |
| building | Verbundindex |
| bvnumber | BV045137736 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 630 |
| ctrlnum | (OCoLC)1047867795 (DE-599)GBV1019529113 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV045137736 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:09:45Z |
| institution | BVB |
| isbn | 9781138058323 9781138056251 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030527610 |
| oclc_num | 1047867795 |
| open_access_boolean | |
| owner | DE-1050 DE-188 DE-521 DE-473 DE-BY-UBG DE-N2 DE-19 DE-BY-UBM |
| owner_facet | DE-1050 DE-188 DE-521 DE-473 DE-BY-UBG DE-N2 DE-19 DE-BY-UBM |
| physical | xiv, 305 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Percy, Larry Verfasser (DE-588)170799492 aut Strategic integrated marketing communications Larry Percy Third edition London ; New York Routledge, Taylor & Francis Group 2018 xiv, 305 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Communication in marketing Strategic planning Werbung (DE-588)4065541-6 s Marketingstrategie (DE-588)4120697-6 s Kommunikationspolitik (DE-588)4232471-3 s Strategische Planung (DE-588)4309237-8 s DE-604 Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-1-315-16434-2 Überarbeitung von 2. ed. 2014 978-041-582-208-4 978-041-582-209-1 (DE-604)BV041953681 V:DE-601;B:DE-206 application/pdf http://www.gbv.de/dms/zbw/1019529113.pdf Verlag Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Percy, Larry Strategic integrated marketing communications Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Kommunikation (DE-588)4031883-7 gnd Strategische Planung (DE-588)4309237-8 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4031883-7 (DE-588)4309237-8 (DE-588)4232471-3 (DE-588)4120697-6 |
| title | Strategic integrated marketing communications |
| title_auth | Strategic integrated marketing communications |
| title_exact_search | Strategic integrated marketing communications |
| title_full | Strategic integrated marketing communications Larry Percy |
| title_fullStr | Strategic integrated marketing communications Larry Percy |
| title_full_unstemmed | Strategic integrated marketing communications Larry Percy |
| title_short | Strategic integrated marketing communications |
| title_sort | strategic integrated marketing communications |
| topic | Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Kommunikation (DE-588)4031883-7 gnd Strategische Planung (DE-588)4309237-8 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Werbung Marketing Strategisches Management Kommunikation Strategische Planung Kommunikationspolitik Marketingstrategie |
| url | http://www.gbv.de/dms/zbw/1019529113.pdf |
| work_keys_str_mv | AT percylarry strategicintegratedmarketingcommunications |