Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
[2018]
|
| Subjects: | |
| Physical Description: | xvi, 293 Seiten Illustrationen |
| ISBN: | 9783319758312 |
Staff View
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Record in the Search Index
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| author | Chimhundu, Ranga |
| author_facet | Chimhundu, Ranga |
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| ctrlnum | (OCoLC)1050941089 (DE-599)BVBBV045131994 |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045131994 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:09:36Z |
| institution | BVB |
| isbn | 9783319758312 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030521980 |
| oclc_num | 1050941089 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | xvi, 293 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Chimhundu, Ranga Verfasser aut Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry by Ranga Chimhundu Cham Palgrave Macmillan [2018] xvi, 293 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Business Project management Production management Manufacturing industries Machines Tools Business and Management Branding Consumer Behavior Project Management Production Manufacturing, Machines, Tools Lebensmitteleinzelhandel (DE-588)4034878-7 gnd rswk-swf Fabrikmarke (DE-588)4124891-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Handelsmarke (DE-588)4023246-3 gnd rswk-swf Handelsmarke (DE-588)4023246-3 s Fabrikmarke (DE-588)4124891-0 s Lebensmitteleinzelhandel (DE-588)4034878-7 s Markenpolitik (DE-588)4144679-3 s DE-604 Erscheint auch als Online-Ausgabe 978-3-319-75832-9 |
| spellingShingle | Chimhundu, Ranga Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry Business Project management Production management Manufacturing industries Machines Tools Business and Management Branding Consumer Behavior Project Management Production Manufacturing, Machines, Tools Lebensmitteleinzelhandel (DE-588)4034878-7 gnd Fabrikmarke (DE-588)4124891-0 gnd Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd |
| subject_GND | (DE-588)4034878-7 (DE-588)4124891-0 (DE-588)4144679-3 (DE-588)4023246-3 |
| title | Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry |
| title_auth | Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry |
| title_exact_search | Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry |
| title_full | Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry by Ranga Chimhundu |
| title_fullStr | Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry by Ranga Chimhundu |
| title_full_unstemmed | Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry by Ranga Chimhundu |
| title_short | Marketing Food Brands |
| title_sort | marketing food brands private label versus manufacturer brands in the consumer goods industry |
| title_sub | Private Label versus Manufacturer Brands in the Consumer Goods Industry |
| topic | Business Project management Production management Manufacturing industries Machines Tools Business and Management Branding Consumer Behavior Project Management Production Manufacturing, Machines, Tools Lebensmitteleinzelhandel (DE-588)4034878-7 gnd Fabrikmarke (DE-588)4124891-0 gnd Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd |
| topic_facet | Business Project management Production management Manufacturing industries Machines Tools Business and Management Branding Consumer Behavior Project Management Production Manufacturing, Machines, Tools Lebensmitteleinzelhandel Fabrikmarke Markenpolitik Handelsmarke |
| work_keys_str_mv | AT chimhunduranga marketingfoodbrandsprivatelabelversusmanufacturerbrandsintheconsumergoodsindustry |