APA (7th ed.) Citation

Bejou, D., Keiningham, T., & Aksoy, L. (2016). Customer lifetime value: Reshaping the way we manage to maximize profits (First issued in paperback.). Routledge.

Chicago Style (17th ed.) Citation

Bejou, David, Timothy Keiningham, and Lerzan Aksoy. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits. First issued in paperback. London and New York: Routledge, 2016.

MLA (9th ed.) Citation

Bejou, David, et al. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits. First issued in paperback. Routledge, 2016.