Bejou, D., Keiningham, T., & Aksoy, L. (2016). Customer lifetime value: Reshaping the way we manage to maximize profits (First issued in paperback.). Routledge.
Chicago-Zitierstil (17. Ausg.)Bejou, David, Timothy Keiningham, und Lerzan Aksoy. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits. First issued in paperback. London and New York: Routledge, 2016.
MLA-Zitierstil (9. Ausg.)Bejou, David, et al. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits. First issued in paperback. Routledge, 2016.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.