APA (7th ed.) Citation

Fichtner, M. (2018). The importance of the Marketing Mix analyzed by contemporary case studies: What can be learned from mistakes made?

Chicago Style (17th ed.) Citation

Fichtner, Marlene. The Importance of the Marketing Mix Analyzed by Contemporary Case Studies: What Can Be Learned from Mistakes Made? Wildau, 2018.

MLA (9th ed.) Citation

Fichtner, Marlene. The Importance of the Marketing Mix Analyzed by Contemporary Case Studies: What Can Be Learned from Mistakes Made? 2018.