Facebook marketing for dummies:
CONTENTS: Part 1 Getting Started with Facebook Marketing 1 Marketing in the Age of Facebook 2 Researching and Understanding Your Target Audience 3 Developing a Facebook Marketing Plan --- Part 2 Building Your Facebook Presence 4 Getting Started with a Facebook Page 5 Configuring Admin Settings for Y...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ
John Wiley & Sons, Inc.
[2018]
|
| Edition: | 6th edition |
| Subjects: | |
| Summary: | CONTENTS: Part 1 Getting Started with Facebook Marketing 1 Marketing in the Age of Facebook 2 Researching and Understanding Your Target Audience 3 Developing a Facebook Marketing Plan --- Part 2 Building Your Facebook Presence 4 Getting Started with a Facebook Page 5 Configuring Admin Settings for Your Page 6 Enhancing Your Facebook Page with Applications --- Part 3 Engaging with Your Customers and Prospects on Facebook 7 Creating a Remarkable Presence on Facebook with Content Marketing 8 Growing Your Facebook Pages Fan Base 9 Engaging Your Facebook Fans 10 Improving Your Marketing Strategy with Facebook Insights --- Part 4 Marketing beyond the Facebook Page 11 Using Facebook Advertising to Promote Your Business 12 Using Facebook Offers to Sell Products and Services 13 Using Facebook Groups and Events for Your Business 14 Integrating Facebook into Your Other Marketing Channels 15 Integrating Facebook Features into Your Website with Social Plugins 16 Stepping Up Your Customer Engagement --- Part 5 The Part of Tens 17 Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 18 Ten Business Tips for Facebook 19 Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success |
| ISBN: | 9781119476375 1119476372 |
Staff View
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| author | Diamond, Stephanie Haydon, John |
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| subject_GND | (DE-588)16072396-6 (DE-588)4214539-9 (DE-588)4037589-4 (DE-588)7564917-2 (DE-588)4639271-3 (DE-588)7679337-0 (DE-588)7550143-0 (DE-588)7706419-7 (DE-588)4061963-1 |
| title | Facebook marketing for dummies |
| title_alt | Establish an online presence and a fan base; Use Facebook Live and Messenger to attract and engage fans; Integrate Facebook with other marketing plans |
| title_auth | Facebook marketing for dummies |
| title_exact_search | Facebook marketing for dummies |
| title_full | Facebook marketing for dummies by Stephanie Diamond and John Haydon |
| title_fullStr | Facebook marketing for dummies by Stephanie Diamond and John Haydon |
| title_full_unstemmed | Facebook marketing for dummies by Stephanie Diamond and John Haydon |
| title_short | Facebook marketing for dummies |
| title_sort | facebook marketing for dummies |
| topic | Facebook, Inc. (DE-588)16072396-6 gnd Facebook (Electronic resource) Online social networks Viral marketing Internet marketing Internet advertising Marketinginstrument (DE-588)4214539-9 gnd Marketing (DE-588)4037589-4 gnd Viral Marketing (DE-588)7564917-2 gnd Social Media (DE-588)4639271-3 gnd Facebook (DE-588)7679337-0 gnd Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Facebook, Inc. Facebook (Electronic resource) Online social networks Viral marketing Internet marketing Internet advertising Marketinginstrument Marketing Viral Marketing Social Media Soziale Software Online-Marketing Unternehmen |
| work_keys_str_mv | AT diamondstephanie facebookmarketingfordummies AT haydonjohn facebookmarketingfordummies AT diamondstephanie establishanonlinepresenceandafanbaseusefacebookliveandmessengertoattractandengagefansintegratefacebookwithothermarketingplans AT haydonjohn establishanonlinepresenceandafanbaseusefacebookliveandmessengertoattractandengagefansintegratefacebookwithothermarketingplans |