Ambush Marketing im Sport: Grundlagen – Best Practice – Evaluation
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Electronic eBook |
| Language: | German |
| Published: |
Berlin
Schmidt, Erich
2018
|
| Edition: | 2., völlig neu bearbeitete Auflage |
| Series: | Sportmanagement
03 |
| Subjects: | |
| Online Access: | DE-1043 DE-92 DE-863 DE-862 DE-91 DE-19 DE-824 DE-29 Volltext |
| Physical Description: | 1 Online-Ressource (219 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783503181247 |
Staff View
MARC
| LEADER | 00000nmm a22000008cb4500 | ||
|---|---|---|---|
| 001 | BV045056913 | ||
| 003 | DE-604 | ||
| 005 | 20241004 | ||
| 006 | a m||| 00||| | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 180625s2018 gw |||| o||u| ||||||ger d | ||
| 020 | |a 9783503181247 |9 978-3-503-18124-7 | ||
| 035 | |a (OCoLC)1042916306 | ||
| 035 | |a (DE-599)BVBBV045056913 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-BE | ||
| 049 | |a DE-863 |a DE-862 |a DE-92 |a DE-1043 |a DE-29 |a DE-824 |a DE-91 |a DE-19 | ||
| 082 | 0 | |a 796.0698 |2 23/ger | |
| 084 | |a QQ 980 |0 (DE-625)142018: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a ZX 6930 |0 (DE-625)158437:14257 |2 rvk | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a WIR 800 |2 stub | ||
| 084 | |a 330 |2 sdnb | ||
| 084 | |a SPO 551 |2 stub | ||
| 100 | 1 | |a Nufer, Gerd |d 1970- |e Verfasser |0 (DE-588)120707918 |4 aut | |
| 245 | 1 | 0 | |a Ambush Marketing im Sport |b Grundlagen – Best Practice – Evaluation |c Gerd Nufer |
| 250 | |a 2., völlig neu bearbeitete Auflage | ||
| 264 | 1 | |a Berlin |b Schmidt, Erich |c 2018 | |
| 300 | |a 1 Online-Ressource (219 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 1 | |a Sportmanagement |v 03 | |
| 502 | |b Habilitationsschrift |c Deutsche Sporthochschule Köln |d 2010 | ||
| 611 | 2 | 7 | |a FIFA Fußball-Weltmeisterschaft |d 18. |c 2006 |0 (DE-588)10099500-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sportsponsoring |0 (DE-588)4207428-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Event-Marketing |0 (DE-588)4335461-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sportveranstaltung |0 (DE-588)4056431-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Ambush Marketing |0 (DE-588)7634994-9 |2 gnd |9 rswk-swf |
| 653 | |a Sportunternehmen; Sportvereine; Sportverbände | ||
| 653 | |a Ambush Marketing | ||
| 653 | |a Guerilla Marketing | ||
| 653 | |a Sensation Marketing | ||
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Sportveranstaltung |0 (DE-588)4056431-9 |D s |
| 689 | 0 | 1 | |a Event-Marketing |0 (DE-588)4335461-0 |D s |
| 689 | 0 | 2 | |a Ambush Marketing |0 (DE-588)7634994-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a FIFA Fußball-Weltmeisterschaft |d 18. |c 2006 |0 (DE-588)10099500-7 |D f |
| 689 | 1 | 1 | |a Sportsponsoring |0 (DE-588)4207428-9 |D s |
| 689 | 1 | 2 | |a Ambush Marketing |0 (DE-588)7634994-9 |D s |
| 689 | 1 | |5 DE-604 | |
| 710 | 2 | |a Erich Schmidt Verlag |0 (DE-588)4052857-1 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-503-18123-0 |
| 830 | 0 | |a Sportmanagement |v 03 |w (DE-604)BV046651285 |9 03 | |
| 856 | 4 | 0 | |u https://www.ESV-Campus.de/978-3-503-18124-7 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-47-ESW | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030448533 | |
| 966 | e | |u http://www.esv-campus.de//978-3-503-18124-7 |l DE-1043 |p ZDB-47-ESW |x Verlag |3 Volltext | |
| 966 | e | |u https://www.esvcampus.de//978-3-503-18124-7 |l DE-92 |p ZDB-47-ESW |x Verlag |3 Volltext | |
| 966 | e | |u http://www.esvcampus.de//978-3-503-18124-7 |l DE-863 |p ZDB-47-ESW |x Verlag |3 Volltext | |
| 966 | e | |u http://www.esvcampus.de//978-3-503-18124-7 |l DE-862 |p ZDB-47-ESW |x Verlag |3 Volltext | |
| 966 | e | |u https://www.esv-campus.de//978-3-503-18124-7 |l DE-91 |p ZDB-47-ESW |q TUM_Paketkauf |x Verlag |3 Volltext | |
| 966 | e | |u https://www.ESV-Campus.de/978-3-503-18124-7 |l DE-19 |p ZDB-47-ESW |x Verlag |3 Volltext | |
| 966 | e | |u https://www.ESV-Campus.de/978-3-503-18124-7 |l DE-824 |p ZDB-47-ESW |x Verlag |3 Volltext | |
| 966 | e | |u https://www.ESV-Campus.de/978-3-503-18124-7 |l DE-29 |p ZDB-47-ESW |x Verlag |3 Volltext | |
Record in the Search Index
| DE-BY-FWS_katkey | 694543 |
|---|---|
| _version_ | 1824556095231754240 |
| adam_text | |
| any_adam_object | |
| author | Nufer, Gerd 1970- |
| author_GND | (DE-588)120707918 |
| author_facet | Nufer, Gerd 1970- |
| author_role | aut |
| author_sort | Nufer, Gerd 1970- |
| author_variant | g n gn |
| building | Verbundindex |
| bvnumber | BV045056913 |
| classification_rvk | QQ 980 QP 600 ZX 6930 QP 621 |
| classification_tum | WIR 800 SPO 551 |
| collection | ZDB-47-ESW |
| ctrlnum | (OCoLC)1042916306 (DE-599)BVBBV045056913 |
| dewey-full | 796.0698 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.0698 |
| dewey-search | 796.0698 |
| dewey-sort | 3796.0698 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport Sportwissenschaft Wirtschaftswissenschaften |
| edition | 2., völlig neu bearbeitete Auflage |
| format | Thesis Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a22000008cb4500</leader><controlfield tag="001">BV045056913</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241004</controlfield><controlfield tag="006">a m||| 00|||</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">180625s2018 gw |||| o||u| ||||||ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783503181247</subfield><subfield code="9">978-3-503-18124-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1042916306</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045056913</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">796.0698</subfield><subfield code="2">23/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 980</subfield><subfield code="0">(DE-625)142018:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZX 6930</subfield><subfield code="0">(DE-625)158437:14257</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">SPO 551</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nufer, Gerd</subfield><subfield code="d">1970-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)120707918</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Ambush Marketing im Sport</subfield><subfield code="b">Grundlagen – Best Practice – Evaluation</subfield><subfield code="c">Gerd Nufer</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2., völlig neu bearbeitete Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Schmidt, Erich</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (219 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Sportmanagement</subfield><subfield code="v">03</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="b">Habilitationsschrift</subfield><subfield code="c">Deutsche Sporthochschule Köln</subfield><subfield code="d">2010</subfield></datafield><datafield tag="611" ind1="2" ind2="7"><subfield code="a">FIFA Fußball-Weltmeisterschaft</subfield><subfield code="d">18.</subfield><subfield code="c">2006</subfield><subfield code="0">(DE-588)10099500-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sportsponsoring</subfield><subfield code="0">(DE-588)4207428-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Event-Marketing</subfield><subfield code="0">(DE-588)4335461-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sportveranstaltung</subfield><subfield code="0">(DE-588)4056431-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Ambush Marketing</subfield><subfield code="0">(DE-588)7634994-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Sportunternehmen; Sportvereine; Sportverbände</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Ambush Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Guerilla Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Sensation Marketing</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sportveranstaltung</subfield><subfield code="0">(DE-588)4056431-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Event-Marketing</subfield><subfield code="0">(DE-588)4335461-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Ambush Marketing</subfield><subfield code="0">(DE-588)7634994-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">FIFA Fußball-Weltmeisterschaft</subfield><subfield code="d">18.</subfield><subfield code="c">2006</subfield><subfield code="0">(DE-588)10099500-7</subfield><subfield code="D">f</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Sportsponsoring</subfield><subfield code="0">(DE-588)4207428-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Ambush Marketing</subfield><subfield code="0">(DE-588)7634994-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Erich Schmidt Verlag</subfield><subfield code="0">(DE-588)4052857-1</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-503-18123-0</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Sportmanagement</subfield><subfield code="v">03</subfield><subfield code="w">(DE-604)BV046651285</subfield><subfield code="9">03</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.ESV-Campus.de/978-3-503-18124-7</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-47-ESW</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030448533</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.esv-campus.de//978-3-503-18124-7</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.esvcampus.de//978-3-503-18124-7</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.esvcampus.de//978-3-503-18124-7</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.esvcampus.de//978-3-503-18124-7</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.esv-campus.de//978-3-503-18124-7</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="q">TUM_Paketkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.ESV-Campus.de/978-3-503-18124-7</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.ESV-Campus.de/978-3-503-18124-7</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.ESV-Campus.de/978-3-503-18124-7</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV045056913 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T07:18:06Z |
| institution | BVB |
| institution_GND | (DE-588)4052857-1 |
| isbn | 9783503181247 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030448533 |
| oclc_num | 1042916306 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-1043 DE-29 DE-824 DE-91 DE-BY-TUM DE-19 DE-BY-UBM |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-1043 DE-29 DE-824 DE-91 DE-BY-TUM DE-19 DE-BY-UBM |
| physical | 1 Online-Ressource (219 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-47-ESW ZDB-47-ESW TUM_Paketkauf |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Schmidt, Erich |
| record_format | marc |
| series | Sportmanagement |
| series2 | Sportmanagement |
| spellingShingle | Nufer, Gerd 1970- Ambush Marketing im Sport Grundlagen – Best Practice – Evaluation Sportmanagement FIFA Fußball-Weltmeisterschaft 18. 2006 (DE-588)10099500-7 gnd Sportsponsoring (DE-588)4207428-9 gnd Event-Marketing (DE-588)4335461-0 gnd Sportveranstaltung (DE-588)4056431-9 gnd Ambush Marketing (DE-588)7634994-9 gnd |
| subject_GND | (DE-588)10099500-7 (DE-588)4207428-9 (DE-588)4335461-0 (DE-588)4056431-9 (DE-588)7634994-9 (DE-588)4113937-9 |
| title | Ambush Marketing im Sport Grundlagen – Best Practice – Evaluation |
| title_auth | Ambush Marketing im Sport Grundlagen – Best Practice – Evaluation |
| title_exact_search | Ambush Marketing im Sport Grundlagen – Best Practice – Evaluation |
| title_full | Ambush Marketing im Sport Grundlagen – Best Practice – Evaluation Gerd Nufer |
| title_fullStr | Ambush Marketing im Sport Grundlagen – Best Practice – Evaluation Gerd Nufer |
| title_full_unstemmed | Ambush Marketing im Sport Grundlagen – Best Practice – Evaluation Gerd Nufer |
| title_short | Ambush Marketing im Sport |
| title_sort | ambush marketing im sport grundlagen best practice evaluation |
| title_sub | Grundlagen – Best Practice – Evaluation |
| topic | FIFA Fußball-Weltmeisterschaft 18. 2006 (DE-588)10099500-7 gnd Sportsponsoring (DE-588)4207428-9 gnd Event-Marketing (DE-588)4335461-0 gnd Sportveranstaltung (DE-588)4056431-9 gnd Ambush Marketing (DE-588)7634994-9 gnd |
| topic_facet | FIFA Fußball-Weltmeisterschaft 18. 2006 Sportsponsoring Event-Marketing Sportveranstaltung Ambush Marketing Hochschulschrift |
| url | https://www.ESV-Campus.de/978-3-503-18124-7 |
| volume_link | (DE-604)BV046651285 |
| work_keys_str_mv | AT nufergerd ambushmarketingimsportgrundlagenbestpracticeevaluation AT erichschmidtverlag ambushmarketingimsportgrundlagenbestpracticeevaluation |