Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers
By 2020, Generation Z is expected to comprise 40 percent of all consumers. Reaching this mobile-first and socially conscious crowd requires real change. Understanding their values, language, and how to get past their eight-second filter are just a few of the insights in Marketing to Gen Z, the guide...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
AMACOM
2018
|
| Subjects: | |
| Online Access: | HWR01 |
| Summary: | By 2020, Generation Z is expected to comprise 40 percent of all consumers. Reaching this mobile-first and socially conscious crowd requires real change. Understanding their values, language, and how to get past their eight-second filter are just a few of the insights in Marketing to Gen Z, the guide to connecting and conversing with this emerging generation |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (247 pages) |
| ISBN: | 9780814439289 |
Staff View
MARC
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| spelling | Fromm, Jeff Verfasser aut Marketing to Gen Z The Rules for Reaching This Vast--And Very Different--Generation of Influencers New York AMACOM 2018 © 2018 1 online resource (247 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources By 2020, Generation Z is expected to comprise 40 percent of all consumers. Reaching this mobile-first and socially conscious crowd requires real change. Understanding their values, language, and how to get past their eight-second filter are just a few of the insights in Marketing to Gen Z, the guide to connecting and conversing with this emerging generation Geschichte 1995-2010 gnd rswk-swf Consumer behavior Target marketing Young adult consumers-Attitudes Generation (DE-588)4156601-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Jahrgang (DE-588)4200408-1 gnd rswk-swf Jugend (DE-588)4028859-6 gnd rswk-swf 1\p (DE-588)4048476-2 Ratgeber gnd-content Generation (DE-588)4156601-4 s Jahrgang (DE-588)4200408-1 s Geschichte 1995-2010 z 2\p DE-604 Marketing (DE-588)4037589-4 s Jugend (DE-588)4028859-6 s Verbraucherverhalten (DE-588)4062644-1 s 3\p DE-604 Read, Angie Sonstige oth Erscheint auch als Druck-Ausgabe Fromm, Jeff Marketing to Gen Z : The Rules for Reaching This Vast--And Very Different--Generation of Influencers New York : AMACOM,c2018 9780814439272 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fromm, Jeff Marketing to Gen Z The Rules for Reaching This Vast--And Very Different--Generation of Influencers Consumer behavior Target marketing Young adult consumers-Attitudes Generation (DE-588)4156601-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Jahrgang (DE-588)4200408-1 gnd Jugend (DE-588)4028859-6 gnd |
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| title | Marketing to Gen Z The Rules for Reaching This Vast--And Very Different--Generation of Influencers |
| title_auth | Marketing to Gen Z The Rules for Reaching This Vast--And Very Different--Generation of Influencers |
| title_exact_search | Marketing to Gen Z The Rules for Reaching This Vast--And Very Different--Generation of Influencers |
| title_full | Marketing to Gen Z The Rules for Reaching This Vast--And Very Different--Generation of Influencers |
| title_fullStr | Marketing to Gen Z The Rules for Reaching This Vast--And Very Different--Generation of Influencers |
| title_full_unstemmed | Marketing to Gen Z The Rules for Reaching This Vast--And Very Different--Generation of Influencers |
| title_short | Marketing to Gen Z |
| title_sort | marketing to gen z the rules for reaching this vast and very different generation of influencers |
| title_sub | The Rules for Reaching This Vast--And Very Different--Generation of Influencers |
| topic | Consumer behavior Target marketing Young adult consumers-Attitudes Generation (DE-588)4156601-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Jahrgang (DE-588)4200408-1 gnd Jugend (DE-588)4028859-6 gnd |
| topic_facet | Consumer behavior Target marketing Young adult consumers-Attitudes Generation Verbraucherverhalten Marketing Jahrgang Jugend Ratgeber |
| work_keys_str_mv | AT frommjeff marketingtogenztherulesforreachingthisvastandverydifferentgenerationofinfluencers AT readangie marketingtogenztherulesforreachingthisvastandverydifferentgenerationofinfluencers |