Marketing luxury goods online:
The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and de...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt am Main
PL Academic Research
2016
|
| Schriftenreihe: | Schriften zu Marketing und Handel
Band 19 |
| Schlagworte: | |
| Online-Zugang: | UEI03 Volltext |
| Zusammenfassung: | The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (XXVII, 267 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783653070002 9783631694084 9783631694077 |
Internformat
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| 520 | |a The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability | ||
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| illustrated | Not Illustrated |
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| isbn | 9783653070002 9783631694084 9783631694077 |
| language | English |
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| spelling | Kluge, Philipp Nikolaus 1985- Verfasser (DE-588)1113679611 aut Marketing luxury goods online Philipp Nikolaus Kluge Frankfurt am Main PL Academic Research 2016 © 2016 1 Online-Ressource (XXVII, 267 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Schriften zu Marketing und Handel Band 19 Description based on publisher supplied metadata and other sources Dissertation Vallendar, Wissenschaftliche Hochschule für Unternehmensführung 2016 The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability Luxury goods industry Marketing (DE-588)4037589-4 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Luxusgüterindustrie (DE-588)7674042-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Luxusgüterindustrie (DE-588)7674042-0 s Marketing (DE-588)4037589-4 s Electronic Commerce (DE-588)4592128-3 s DE-604 Erscheint auch als Druck-Ausgabe Kluge, Philipp Nikolaus Marketing luxury goods online Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,c2016 978-3-631-67865-7 Schriften zu Marketing und Handel Band 19 (DE-604)BV042993866 19 https://www.peterlang.com/search?f_0=identifier&level=parent&q_0=9783653070002 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Kluge, Philipp Nikolaus 1985- Marketing luxury goods online Schriften zu Marketing und Handel Luxury goods industry Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd Luxusgüterindustrie (DE-588)7674042-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4592128-3 (DE-588)7674042-0 (DE-588)4113937-9 |
| title | Marketing luxury goods online |
| title_auth | Marketing luxury goods online |
| title_exact_search | Marketing luxury goods online |
| title_full | Marketing luxury goods online Philipp Nikolaus Kluge |
| title_fullStr | Marketing luxury goods online Philipp Nikolaus Kluge |
| title_full_unstemmed | Marketing luxury goods online Philipp Nikolaus Kluge |
| title_short | Marketing luxury goods online |
| title_sort | marketing luxury goods online |
| topic | Luxury goods industry Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd Luxusgüterindustrie (DE-588)7674042-0 gnd |
| topic_facet | Luxury goods industry Marketing Electronic Commerce Luxusgüterindustrie Hochschulschrift |
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