The essentials of digital marketing:
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Goodfellow Publishers Ltd
2018
|
| Series: | Global Management Series
|
| Subjects: | |
| Online Access: | HWR01 |
| Summary: | This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (x, 234 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781911396024 |
Staff View
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| isbn | 9781911396024 |
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| spelling | Waite, Kathryn Verfasser (DE-588)1165074001 aut The essentials of digital marketing Kathryn Waite and Rodrigo Perez-Vega Oxford Goodfellow Publishers Ltd 2018 1 Online-Ressource (x, 234 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Global Management Series Description based on publisher supplied metadata and other sources This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context Digital media Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Perez-Vega, Rodrigo Verfasser aut Erscheint auch als Druck-Ausgabe Waite, Kathryn Essentials of Digital Marketing Oxford : Goodfellow Publishers, Limited,c2018 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Waite, Kathryn Perez-Vega, Rodrigo The essentials of digital marketing Digital media Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | The essentials of digital marketing |
| title_auth | The essentials of digital marketing |
| title_exact_search | The essentials of digital marketing |
| title_full | The essentials of digital marketing Kathryn Waite and Rodrigo Perez-Vega |
| title_fullStr | The essentials of digital marketing Kathryn Waite and Rodrigo Perez-Vega |
| title_full_unstemmed | The essentials of digital marketing Kathryn Waite and Rodrigo Perez-Vega |
| title_short | The essentials of digital marketing |
| title_sort | the essentials of digital marketing |
| topic | Digital media Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Digital media Online-Marketing |
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