Revenue management: a path to increased profits

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financia...

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Bibliographic Details
Main Author: Huefner, Ronald Joseph (Author)
Format: Electronic eBook
Language:English
Published: New York Business Expert Press [2015]
Edition:Second edition
Series:Managerial accounting collection
Subjects:
Online Access:HWR01
Summary:This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues
Item Description:Description based on publisher supplied metadata and other sources
Physical Description:1 Online-Ressource (xii, 171 Seiten)
ISBN:9781631570940

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