Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers
Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
2015
|
| Schlagworte: | |
| Online-Zugang: | BSB01 BSB01 |
| Zusammenfassung: | Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (327 pages) |
| ISBN: | 9780822375616 |
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| 520 | |a Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture | ||
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| 650 | 4 | |a Advertising agencies -- United States | |
| 650 | 4 | |a Asian American consumers -- United States | |
| 650 | 4 | |a Asian Americans -- Race identity -- United States | |
| 650 | 4 | |a Minorities in advertising -- United States | |
| 650 | 4 | |a Stereotypes (Social psychology) in advertising -- United States | |
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Datensatz im Suchindex
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| author | Shankar, Shalini 1972- |
| author_GND | (DE-588)137039514 |
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| author_role | aut |
| author_sort | Shankar, Shalini 1972- |
| author_variant | s s ss |
| building | Verbundindex |
| bvnumber | BV045034540 |
| collection | ZDB-30-PQE ZDB-1-PQH |
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| dewey-full | 659.1/042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 |
| dewey-search | 659.1/042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045034540 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:07:12Z |
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| isbn | 9780822375616 |
| language | English |
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| physical | 1 online resource (327 pages) |
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| publisher | Duke University Press |
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| spelling | Shankar, Shalini 1972- Verfasser (DE-588)137039514 aut Advertising Diversity Ad Agencies and the Creation of Asian American Consumers Durham Duke University Press 2015 © 2015 1 online resource (327 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture Advertising -- Social aspects -- United States Advertising agencies -- United States Asian American consumers -- United States Asian Americans -- Race identity -- United States Minorities in advertising -- United States Stereotypes (Social psychology) in advertising -- United States Erscheint auch als Druck-Ausgabe Shankar, Shalini Advertising Diversity : Ad Agencies and the Creation of Asian American Consumers Durham : Duke University Press,c2015 9780822358640 |
| spellingShingle | Shankar, Shalini 1972- Advertising Diversity Ad Agencies and the Creation of Asian American Consumers Advertising -- Social aspects -- United States Advertising agencies -- United States Asian American consumers -- United States Asian Americans -- Race identity -- United States Minorities in advertising -- United States Stereotypes (Social psychology) in advertising -- United States |
| title | Advertising Diversity Ad Agencies and the Creation of Asian American Consumers |
| title_auth | Advertising Diversity Ad Agencies and the Creation of Asian American Consumers |
| title_exact_search | Advertising Diversity Ad Agencies and the Creation of Asian American Consumers |
| title_full | Advertising Diversity Ad Agencies and the Creation of Asian American Consumers |
| title_fullStr | Advertising Diversity Ad Agencies and the Creation of Asian American Consumers |
| title_full_unstemmed | Advertising Diversity Ad Agencies and the Creation of Asian American Consumers |
| title_short | Advertising Diversity |
| title_sort | advertising diversity ad agencies and the creation of asian american consumers |
| title_sub | Ad Agencies and the Creation of Asian American Consumers |
| topic | Advertising -- Social aspects -- United States Advertising agencies -- United States Asian American consumers -- United States Asian Americans -- Race identity -- United States Minorities in advertising -- United States Stereotypes (Social psychology) in advertising -- United States |
| topic_facet | Advertising -- Social aspects -- United States Advertising agencies -- United States Asian American consumers -- United States Asian Americans -- Race identity -- United States Minorities in advertising -- United States Stereotypes (Social psychology) in advertising -- United States |
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