Chinese Firm Goes Global: The Gree Story
This book examines the success of Gree Electric Appliances (a major Chinese appliance manufacturer), taking a close look at Gree's marketing, branding, management strategies, and services, together with information on how they compete with overseas companies, and how they deal with intermediari...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Reading
Paths International Ltd.
2015
|
| Series: | Cases in Modern Chinese Business
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| Subjects: | |
| Summary: | This book examines the success of Gree Electric Appliances (a major Chinese appliance manufacturer), taking a close look at Gree's marketing, branding, management strategies, and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The book also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. As part of the practical new Cases in Modern Chinese Business series, the book offers revealing insights and analysis on how business is done in China. The series provides case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. (Series: Cases in Modern Chinese Business) |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (189 pages) |
| ISBN: | 9781844641291 |
Staff View
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| id | DE-604.BV045033887 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:07:12Z |
| institution | BVB |
| isbn | 9781844641291 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030425598 |
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| physical | 1 online resource (189 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2015 |
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| publisher | Paths International Ltd. |
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| series2 | Cases in Modern Chinese Business |
| spelling | Zonglin, Chen Verfasser aut Chinese Firm Goes Global The Gree Story Reading Paths International Ltd. 2015 © 2013 1 online resource (189 pages) txt rdacontent c rdamedia cr rdacarrier Cases in Modern Chinese Business Description based on publisher supplied metadata and other sources This book examines the success of Gree Electric Appliances (a major Chinese appliance manufacturer), taking a close look at Gree's marketing, branding, management strategies, and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The book also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. As part of the practical new Cases in Modern Chinese Business series, the book offers revealing insights and analysis on how business is done in China. The series provides case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. (Series: Cases in Modern Chinese Business) Electric household appliances industry -- China Xibing, Zhou Sonstige oth Erscheint auch als Druck-Ausgabe Zonglin, Chen Chinese Firm Goes Global : The Gree Story Reading : Paths International Ltd.,c2015 9781844641130 |
| spellingShingle | Zonglin, Chen Chinese Firm Goes Global The Gree Story Electric household appliances industry -- China |
| title | Chinese Firm Goes Global The Gree Story |
| title_auth | Chinese Firm Goes Global The Gree Story |
| title_exact_search | Chinese Firm Goes Global The Gree Story |
| title_full | Chinese Firm Goes Global The Gree Story |
| title_fullStr | Chinese Firm Goes Global The Gree Story |
| title_full_unstemmed | Chinese Firm Goes Global The Gree Story |
| title_short | Chinese Firm Goes Global |
| title_sort | chinese firm goes global the gree story |
| title_sub | The Gree Story |
| topic | Electric household appliances industry -- China |
| topic_facet | Electric household appliances industry -- China |
| work_keys_str_mv | AT zonglinchen chinesefirmgoesglobalthegreestory AT xibingzhou chinesefirmgoesglobalthegreestory |