Internformat: Marketing techniques for financial inclusion and development

Marketing techniques for financial inclusion and development:

"This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significan...

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Bibliographische Detailangaben
Weitere Verfasser:	Jain, Dhiraj 1971- (HerausgeberIn), Sharma, Adya 1972- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey PA, USA IGI Global, Disseminator of Knowledge [2018]
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Finance > India Financial literacy > India Social integration > India Finance > Developing countries Financial literacy > Developing countries Social integration > Developing countries
Online-Zugang:	DE-1050 DE-1049 DE-706 DE-573 DE-91 DE-20 DE-898 DE-83 Volltext
Zusammenfassung:	"This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"...
Beschreibung:	Includes bibliographical references
Beschreibung:	1 Online-Ressource (xx, 311 Seiten)
ISBN:	9781522540366
DOI:	10.4018/978-1-5225-4035-9

Internformat

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indexdate	2024-07-20T06:38:18Z
institution	BVB
isbn	9781522540366
language	English
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publishDate	2018
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publisher	IGI Global, Disseminator of Knowledge
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series2	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
spelling	Marketing techniques for financial inclusion and development Dhiraj Jain (Symbiosis International University (Deemed), India), Adya Sharma (Symbiosis International University (Deemed), India) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xx, 311 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references "This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"... Finance India Financial literacy India Social integration India Finance Developing countries Financial literacy Developing countries Social integration Developing countries Jain, Dhiraj 1971- edt Sharma, Adya 1972- edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-4035-9 Erscheint auch als Druck-Ausgabe 1-5225-4035-0 https://doi.org/10.4018/978-1-5225-4035-9 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Marketing techniques for financial inclusion and development Finance India Financial literacy India Social integration India Finance Developing countries Financial literacy Developing countries Social integration Developing countries
title	Marketing techniques for financial inclusion and development
title_auth	Marketing techniques for financial inclusion and development
title_exact_search	Marketing techniques for financial inclusion and development
title_full	Marketing techniques for financial inclusion and development Dhiraj Jain (Symbiosis International University (Deemed), India), Adya Sharma (Symbiosis International University (Deemed), India)
title_fullStr	Marketing techniques for financial inclusion and development Dhiraj Jain (Symbiosis International University (Deemed), India), Adya Sharma (Symbiosis International University (Deemed), India)
title_full_unstemmed	Marketing techniques for financial inclusion and development Dhiraj Jain (Symbiosis International University (Deemed), India), Adya Sharma (Symbiosis International University (Deemed), India)
title_short	Marketing techniques for financial inclusion and development
title_sort	marketing techniques for financial inclusion and development
topic	Finance India Financial literacy India Social integration India Finance Developing countries Financial literacy Developing countries Social integration Developing countries
topic_facet	Finance India Financial literacy India Social integration India Finance Developing countries Financial literacy Developing countries Social integration Developing countries
url	https://doi.org/10.4018/978-1-5225-4035-9
work_keys_str_mv	AT jaindhiraj marketingtechniquesforfinancialinclusionanddevelopment AT sharmaadya marketingtechniquesforfinancialinclusionanddevelopment

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