Utilizing consumer psychology in business strategy:
"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psycholo...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
| Schriftenreihe: | Advances in business strategy and competitive advantage (ABSCA) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-1049 DE-706 DE-573 DE-91 DE-20 DE-898 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"... |
| Beschreibung: | 1 Online-Ressource (xii, 325 Seiten) |
| ISBN: | 9781522534495 |
| DOI: | 10.4018/978-1-5225-3448-8 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| format | Electronic eBook |
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| indexdate | 2024-07-20T06:38:18Z |
| institution | BVB |
| isbn | 9781522534495 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030377026 |
| oclc_num | 1039526099 |
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| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | IGI Global, Disseminator of Knowledge |
| record_format | marc |
| series2 | Advances in business strategy and competitive advantage (ABSCA) book series Premier reference source |
| spelling | Dalgic, Tevfik Verfasser aut Utilizing consumer psychology in business strategy Tevfik Dalgic (University of Texas at Dallas, USA), Sevtap Unal (Izmir Katip Celebi University, Turkey) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xii, 325 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in business strategy and competitive advantage (ABSCA) book series Premier reference source "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"... Strategic planning Consumer behavior Psychological aspects Decision making Unal, Sevtap 1971- Verfasser aut Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-3448-8 Erscheint auch als Druck-Ausgabe 1-5225-3448-2 https://doi.org/10.4018/978-1-5225-3448-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Dalgic, Tevfik Unal, Sevtap 1971- Utilizing consumer psychology in business strategy Strategic planning Consumer behavior Psychological aspects Decision making |
| title | Utilizing consumer psychology in business strategy |
| title_auth | Utilizing consumer psychology in business strategy |
| title_exact_search | Utilizing consumer psychology in business strategy |
| title_full | Utilizing consumer psychology in business strategy Tevfik Dalgic (University of Texas at Dallas, USA), Sevtap Unal (Izmir Katip Celebi University, Turkey) |
| title_fullStr | Utilizing consumer psychology in business strategy Tevfik Dalgic (University of Texas at Dallas, USA), Sevtap Unal (Izmir Katip Celebi University, Turkey) |
| title_full_unstemmed | Utilizing consumer psychology in business strategy Tevfik Dalgic (University of Texas at Dallas, USA), Sevtap Unal (Izmir Katip Celebi University, Turkey) |
| title_short | Utilizing consumer psychology in business strategy |
| title_sort | utilizing consumer psychology in business strategy |
| topic | Strategic planning Consumer behavior Psychological aspects Decision making |
| topic_facet | Strategic planning Consumer behavior Psychological aspects Decision making |
| url | https://doi.org/10.4018/978-1-5225-3448-8 |
| work_keys_str_mv | AT dalgictevfik utilizingconsumerpsychologyinbusinessstrategy AT unalsevtap utilizingconsumerpsychologyinbusinessstrategy |