Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge, Taylor & Francis Group
2018
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| Subjects: | |
| Online Access: | UBG01 Volltext |
| Physical Description: | 1 Online-Ressource (xiii, 224 Seiten) |
| ISBN: | 9781351662567 9781351662550 9781315160450 |
Staff View
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044982377 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:06:20Z |
| institution | BVB |
| isbn | 9781351662567 9781351662550 9781315160450 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030374721 |
| oclc_num | 1019665325 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | 1 Online-Ressource (xiii, 224 Seiten) |
| psigel | ZDB-30-PQE ZDB-7-TFC ZDB-7-TFC UBG_Einzelkauf |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Glanfield, Keith Verfasser (DE-588)1160215804 aut Brand Transformation Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy Keith Glanfield London Routledge, Taylor & Francis Group 2018 © 2018 1 Online-Ressource (xiii, 224 Seiten) txt rdacontent c rdamedia cr rdacarrier Branding (Marketing)-Management Organizational change Erscheint auch als Druck-Ausgabe, hbk 978-1-138-06429-4 Erscheint auch als Druck-Ausgabe, pbk 978-1-138-06430-0 https://www.taylorfrancis.com/books/9781351662567 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Glanfield, Keith Brand Transformation Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy Branding (Marketing)-Management Organizational change |
| title | Brand Transformation Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy |
| title_auth | Brand Transformation Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy |
| title_exact_search | Brand Transformation Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy |
| title_full | Brand Transformation Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy Keith Glanfield |
| title_fullStr | Brand Transformation Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy Keith Glanfield |
| title_full_unstemmed | Brand Transformation Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy Keith Glanfield |
| title_short | Brand Transformation |
| title_sort | brand transformation transforming firm performance by disruptive pragmatic and achievable brand strategy |
| title_sub | Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy |
| topic | Branding (Marketing)-Management Organizational change |
| topic_facet | Branding (Marketing)-Management Organizational change |
| url | https://www.taylorfrancis.com/books/9781351662567 |
| work_keys_str_mv | AT glanfieldkeith brandtransformationtransformingfirmperformancebydisruptivepragmaticandachievablebrandstrategy |