Brand Platform in the Professional Sport Industry: Sustaining Growth through Innovation
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2018
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XIII, 104 Seiten) 4 Illustrationen |
| ISBN: | 9783319903538 |
| DOI: | 10.1007/978-3-319-90353-8 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 692750 |
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| _version_ | 1806184103489306624 |
| any_adam_object | |
| author | Zheng, Jingxuan Mason, Daniel |
| author_GND | (DE-588)143523457 |
| author_facet | Zheng, Jingxuan Mason, Daniel |
| author_role | aut aut |
| author_sort | Zheng, Jingxuan |
| author_variant | j z jz d m dm |
| building | Verbundindex |
| bvnumber | BV044980259 |
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| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783319903538 (OCoLC)1038773680 (DE-599)BVBBV044980259 |
| discipline | Sport Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-90353-8 |
| format | Electronic eBook |
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| id | DE-604.BV044980259 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:23:10Z |
| institution | BVB |
| isbn | 9783319903538 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030372652 |
| oclc_num | 1038773680 |
| open_access_boolean | |
| owner | DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 |
| owner_facet | DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 |
| physical | 1 Online-Ressource (XIII, 104 Seiten) 4 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2018 |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Zheng, Jingxuan Mason, Daniel Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation Business Management Industrial management Sports / Economic aspects Business and Management Branding Innovation/Technology Management Sports Economics Digital/New Media Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Sportsponsoring (DE-588)4207428-9 gnd Sportökonomie (DE-588)4207188-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4144679-3 (DE-588)4207428-9 (DE-588)4207188-4 |
| title | Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation |
| title_auth | Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation |
| title_exact_search | Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation |
| title_full | Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation by Jingxuan Zheng, Daniel S. Mason |
| title_fullStr | Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation by Jingxuan Zheng, Daniel S. Mason |
| title_full_unstemmed | Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation by Jingxuan Zheng, Daniel S. Mason |
| title_short | Brand Platform in the Professional Sport Industry |
| title_sort | brand platform in the professional sport industry sustaining growth through innovation |
| title_sub | Sustaining Growth through Innovation |
| topic | Business Management Industrial management Sports / Economic aspects Business and Management Branding Innovation/Technology Management Sports Economics Digital/New Media Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Sportsponsoring (DE-588)4207428-9 gnd Sportökonomie (DE-588)4207188-4 gnd |
| topic_facet | Business Management Industrial management Sports / Economic aspects Business and Management Branding Innovation/Technology Management Sports Economics Digital/New Media Marketing Markenpolitik Sportsponsoring Sportökonomie |
| url | https://doi.org/10.1007/978-3-319-90353-8 |
| work_keys_str_mv | AT zhengjingxuan brandplatformintheprofessionalsportindustrysustaininggrowththroughinnovation AT masondaniel brandplatformintheprofessionalsportindustrysustaininggrowththroughinnovation |