Generation Y in Consumer and Labour Markets: Generation Y in Consumer and Labor Markets
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities,...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Florence
Taylor and Francis
2012
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Routledge Interpretive Marketing Research
|
| Schlagworte: | |
| Zusammenfassung: | Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred-thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author's experiences from hundreds of organizations where he has been involved as a consultant - offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (175 pages) |
| ISBN: | 9780415886482 |
Internformat
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Datensatz im Suchindex
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| dewey-ones | 331 - Labor economics |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:06:10Z |
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| isbn | 9780415886482 |
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| spelling | Parment, Anders Verfasser aut Generation Y in Consumer and Labour Markets Generation Y in Consumer and Labor Markets 1st ed Florence Taylor and Francis 2012 © 2012 1 online resource (175 pages) txt rdacontent c rdamedia cr rdacarrier Routledge Interpretive Marketing Research Description based on publisher supplied metadata and other sources Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred-thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author's experiences from hundreds of organizations where he has been involved as a consultant - offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations Geschichte 1981-1990 gnd rswk-swf Generation Y - Economic conditions Wertordnung (DE-588)4135971-9 gnd rswk-swf Generation (DE-588)4156601-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Jahrgang (DE-588)4200408-1 gnd rswk-swf Arbeitsmotivation (DE-588)4132063-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Arbeitsmotivation (DE-588)4132063-3 s Wertordnung (DE-588)4135971-9 s Generation (DE-588)4156601-4 s Jahrgang (DE-588)4200408-1 s Geschichte 1981-1990 z 1\p DE-604 Erscheint auch als Druck-Ausgabe Parment, Anders Generation Y in Consumer and Labour Markets : Generation Y in Consumer and Labor Markets Florence : Taylor and Francis,c2012 9780415886482 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Parment, Anders Generation Y in Consumer and Labour Markets Generation Y in Consumer and Labor Markets Generation Y - Economic conditions Wertordnung (DE-588)4135971-9 gnd Generation (DE-588)4156601-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Jahrgang (DE-588)4200408-1 gnd Arbeitsmotivation (DE-588)4132063-3 gnd |
| subject_GND | (DE-588)4135971-9 (DE-588)4156601-4 (DE-588)4062644-1 (DE-588)4200408-1 (DE-588)4132063-3 |
| title | Generation Y in Consumer and Labour Markets Generation Y in Consumer and Labor Markets |
| title_auth | Generation Y in Consumer and Labour Markets Generation Y in Consumer and Labor Markets |
| title_exact_search | Generation Y in Consumer and Labour Markets Generation Y in Consumer and Labor Markets |
| title_full | Generation Y in Consumer and Labour Markets Generation Y in Consumer and Labor Markets |
| title_fullStr | Generation Y in Consumer and Labour Markets Generation Y in Consumer and Labor Markets |
| title_full_unstemmed | Generation Y in Consumer and Labour Markets Generation Y in Consumer and Labor Markets |
| title_short | Generation Y in Consumer and Labour Markets |
| title_sort | generation y in consumer and labour markets generation y in consumer and labor markets |
| title_sub | Generation Y in Consumer and Labor Markets |
| topic | Generation Y - Economic conditions Wertordnung (DE-588)4135971-9 gnd Generation (DE-588)4156601-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Jahrgang (DE-588)4200408-1 gnd Arbeitsmotivation (DE-588)4132063-3 gnd |
| topic_facet | Generation Y - Economic conditions Wertordnung Generation Verbraucherverhalten Jahrgang Arbeitsmotivation |
| work_keys_str_mv | AT parmentanders generationyinconsumerandlabourmarketsgenerationyinconsumerandlabormarkets |