APA (7th ed.) Citation

Orme, B. K., & Chrzan, K. (2017). Becoming an expert in conjoint analysis: Choice modelling for pros. Sawtooth Software.

Chicago Style (17th ed.) Citation

Orme, Bryan K., and Keith Chrzan. Becoming an Expert in Conjoint Analysis: Choice Modelling for Pros. Orem, UT: Sawtooth Software, 2017.

MLA (9th ed.) Citation

Orme, Bryan K., and Keith Chrzan. Becoming an Expert in Conjoint Analysis: Choice Modelling for Pros. Sawtooth Software, 2017.

Warning: These citations may not always be 100% accurate.