Analyzing attachment and consumers' emotions: emerging research and opportunities
"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationa...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Research insights |
| Subjects: | |
| Online Access: | DE-1050 DE-573 DE-1049 DE-91 DE-91 DE-706 DE-898 DE-83 Volltext |
| Summary: | "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- |
| Physical Description: | 1 Online-Ressource (xix, 308 Seiten) |
| ISBN: | 9781522549857 |
Staff View
MARC
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:18Z |
| institution | BVB |
| isbn | 9781522549857 |
| language | English |
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| publishDate | 2018 |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Research insights |
| spelling | Pedeliento, Giuseppe 1984- Verfasser (DE-588)115585862X aut Analyzing attachment and consumers' emotions emerging research and opportunities Giuseppe Pedeliento (University of Bergamo, Italy) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xix, 308 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Research insights "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- Customer loyalty Branding (Marketing) Customer relations Erscheint auch als Druck-Ausgabe 978-1-5225-4984-0 Erscheint auch als Druck-Ausgabe 1-5225-4984-6 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Pedeliento, Giuseppe 1984- Analyzing attachment and consumers' emotions emerging research and opportunities Customer loyalty Branding (Marketing) Customer relations |
| title | Analyzing attachment and consumers' emotions emerging research and opportunities |
| title_auth | Analyzing attachment and consumers' emotions emerging research and opportunities |
| title_exact_search | Analyzing attachment and consumers' emotions emerging research and opportunities |
| title_full | Analyzing attachment and consumers' emotions emerging research and opportunities Giuseppe Pedeliento (University of Bergamo, Italy) |
| title_fullStr | Analyzing attachment and consumers' emotions emerging research and opportunities Giuseppe Pedeliento (University of Bergamo, Italy) |
| title_full_unstemmed | Analyzing attachment and consumers' emotions emerging research and opportunities Giuseppe Pedeliento (University of Bergamo, Italy) |
| title_short | Analyzing attachment and consumers' emotions |
| title_sort | analyzing attachment and consumers emotions emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Customer loyalty Branding (Marketing) Customer relations |
| topic_facet | Customer loyalty Branding (Marketing) Customer relations |
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