Building brand identity in the age of social media: emerging research and opportunities
"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Research insights |
| Subjects: | |
| Online Access: | DE-573 DE-898 DE-1049 DE-91 DE-20 DE-706 DE-706 DE-1050 DE-83 Volltext |
| Summary: | "This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"-- |
| Physical Description: | 1 Online-Ressource (ix, 189 Seiten) Illustrationen |
| ISBN: | 9781522551447 |
Staff View
MARC
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| indexdate | 2024-07-20T06:38:18Z |
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| isbn | 9781522551447 |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Research insights |
| spelling | Ekhlassi, Amir Verfasser aut Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi (University of Tehran, Iran), Mahdi Niknejhad Moghadam (Sharif University of Technology, Iran), Amir Mohammad Adibi (University of Tehran, Iran) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (ix, 189 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Research insights "This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"-- Brand name products Branding (Marketing) Internet marketing Advertising / Brand name products Social media Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s Social Media (DE-588)4639271-3 s DE-604 Moghadam, Mahdi Niknejhad 1990- Verfasser (DE-588)1151841323 aut Adibi, Amir Mohammad 1991- Verfasser aut Erscheint auch als Druck-Ausgabe 978-1-5225-5143-0 Erscheint auch als Druck-Ausgabe 1-5225-5143-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5143-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Ekhlassi, Amir Moghadam, Mahdi Niknejhad 1990- Adibi, Amir Mohammad 1991- Building brand identity in the age of social media emerging research and opportunities Brand name products Branding (Marketing) Internet marketing Advertising / Brand name products Social media Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4144679-3 (DE-588)4639271-3 |
| title | Building brand identity in the age of social media emerging research and opportunities |
| title_auth | Building brand identity in the age of social media emerging research and opportunities |
| title_exact_search | Building brand identity in the age of social media emerging research and opportunities |
| title_full | Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi (University of Tehran, Iran), Mahdi Niknejhad Moghadam (Sharif University of Technology, Iran), Amir Mohammad Adibi (University of Tehran, Iran) |
| title_fullStr | Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi (University of Tehran, Iran), Mahdi Niknejhad Moghadam (Sharif University of Technology, Iran), Amir Mohammad Adibi (University of Tehran, Iran) |
| title_full_unstemmed | Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi (University of Tehran, Iran), Mahdi Niknejhad Moghadam (Sharif University of Technology, Iran), Amir Mohammad Adibi (University of Tehran, Iran) |
| title_short | Building brand identity in the age of social media |
| title_sort | building brand identity in the age of social media emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Brand name products Branding (Marketing) Internet marketing Advertising / Brand name products Social media Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Brand name products Branding (Marketing) Internet marketing Advertising / Brand name products Social media Markenimage Markenpolitik Social Media |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5143-0 |
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