Global observations of the influence of culture on consumer buying behavior:
"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing cult...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
| Schriftenreihe: | Advances in business strategy and competitive advantage (ABSCA) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-1049 DE-91 DE-706 DE-20 DE-898 DE-83 Volltext |
| Zusammenfassung: | "This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"-- |
| Beschreibung: | 1 Online-Ressource (xxi, 375 Seiten) |
| ISBN: | 9781522527282 |
Internformat
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Datensatz im Suchindex
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| author2 | Sarma, Sarmistha |
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| building | Verbundindex |
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| dewey-full | 658.8/342 |
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| dewey-search | 658.8/342 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044955160 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:17Z |
| institution | BVB |
| isbn | 9781522527282 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030347847 |
| oclc_num | 1037906933 |
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| physical | 1 Online-Ressource (xxi, 375 Seiten) |
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| publishDate | 2018 |
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| publisher | IGI Global, Disseminator of Knowledge |
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| series2 | Advances in business strategy and competitive advantage (ABSCA) book series Premier reference source |
| spelling | Global observations of the influence of culture on consumer buying behavior Sarmistha Sarma (Institute of Innovation in Technology and Management, India) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xxi, 375 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in business strategy and competitive advantage (ABSCA) book series Premier reference source "This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"-- Consumers' preferences Consumer behavior Consumer behavior / Cross-cultural studies Sarma, Sarmistha (DE-588)1079801561 edt Erscheint auch als Druck-Ausgabe 978-1-5225-2727-5 Erscheint auch als Druck-Ausgabe 1-5225-2727-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2727-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Global observations of the influence of culture on consumer buying behavior Consumers' preferences Consumer behavior Consumer behavior / Cross-cultural studies |
| title | Global observations of the influence of culture on consumer buying behavior |
| title_auth | Global observations of the influence of culture on consumer buying behavior |
| title_exact_search | Global observations of the influence of culture on consumer buying behavior |
| title_full | Global observations of the influence of culture on consumer buying behavior Sarmistha Sarma (Institute of Innovation in Technology and Management, India) |
| title_fullStr | Global observations of the influence of culture on consumer buying behavior Sarmistha Sarma (Institute of Innovation in Technology and Management, India) |
| title_full_unstemmed | Global observations of the influence of culture on consumer buying behavior Sarmistha Sarma (Institute of Innovation in Technology and Management, India) |
| title_short | Global observations of the influence of culture on consumer buying behavior |
| title_sort | global observations of the influence of culture on consumer buying behavior |
| topic | Consumers' preferences Consumer behavior Consumer behavior / Cross-cultural studies |
| topic_facet | Consumers' preferences Consumer behavior Consumer behavior / Cross-cultural studies |
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