Driving traffic and customer activity through affiliate marketing:

"This book explores how the dire need of academic resources in affiliate marketing which tends to increase the traffic on web and enhance customer satisfaction. It cover major perspectives building on the available literature in the domains, while attempting to bring out a focused approach in c...

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Bibliographic Details
Other Authors: Surabhi Singh (Editor)
Format: Electronic eBook
Language:English
Published: Hershey PA, USA IGI Global, Disseminator of Knowledge [2018]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Research essentials
Subjects:
Online Access:DE-1050
DE-573
DE-1049
DE-91
DE-706
DE-20
DE-898
DE-83
Volltext
Summary:"This book explores how the dire need of academic resources in affiliate marketing which tends to increase the traffic on web and enhance customer satisfaction. It cover major perspectives building on the available literature in the domains, while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the decision making for the organizations"--
Physical Description:1 Online-Ressource (xviii, 232 Seiten)
ISBN:9781522526575

There is no print copy available.

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