Mobile platforms, design, and apps for social commerce:

"This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors...

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Bibliographic Details
Other Authors: Pelet, Jean-Eric 1976- (Editor)
Format: Electronic eBook
Language:English
Published: Hershey PA, USA IGI Global, Disseminator of Knowledge [2017]
Series:Advances in e-business research (AEBR) book series
Premier reference source
Subjects:
Online Access:DE-1050
DE-573
DE-898
DE-1049
DE-863
DE-862
DE-83
DE-91
DE-20
DE-706
Volltext
Summary:"This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors such as business, commerce, marketing, knowledge management, learning, entertainment, human-computer interaction and social media"--
Physical Description:1 Online-Ressource (xxi, 411 Seiten)
ISBN:9781522524700