Advertising and branding: concepts, methodologies, tools, and applications
"This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as cus...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2017]
|
| Schriftenreihe: | Premier reference source
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-91 DE-706 DE-20 DE-1049 DE-898 DE-83 Volltext |
| Zusammenfassung: | "This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising" - Provided by publisher |
| Beschreibung: | Druckausgabe in 3 Bänden erschienen |
| Beschreibung: | 1 Online-Ressource (xxi, 1806 Seiten, Seite xxii-xxxi) |
| ISBN: | 9781522517948 |
Internformat
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Datensatz im Suchindex
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:16Z |
| institution | BVB |
| institution_GND | (DE-588)5010976-5 |
| isbn | 9781522517948 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030347731 |
| oclc_num | 1002921558 |
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| owner_facet | DE-91 DE-BY-TUM DE-573 DE-1050 DE-706 DE-20 DE-1049 DE-898 DE-BY-UBR DE-83 |
| physical | 1 Online-Ressource (xxi, 1806 Seiten, Seite xxii-xxxi) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2017 |
| publishDateSearch | 2017 |
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| publisher | IGI Global, Disseminator of Knowledge |
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| spelling | Advertising and branding concepts, methodologies, tools, and applications Information Resources Management Association (USA) Hershey PA, USA IGI Global, Disseminator of Knowledge [2017] © 2017 1 Online-Ressource (xxi, 1806 Seiten, Seite xxii-xxxi) txt rdacontent c rdamedia cr rdacarrier Premier reference source Druckausgabe in 3 Bänden erschienen "This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising" - Provided by publisher Advertising Marketing Branding (Marketing) Information Resources Management Association (DE-588)5010976-5 isb Erscheint auch als Druck-Ausgabe 978-1-5225-1793-1 Erscheint auch als Druck-Ausgabe 1-5225-1793-6 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1793-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Advertising and branding concepts, methodologies, tools, and applications Advertising Marketing Branding (Marketing) |
| title | Advertising and branding concepts, methodologies, tools, and applications |
| title_auth | Advertising and branding concepts, methodologies, tools, and applications |
| title_exact_search | Advertising and branding concepts, methodologies, tools, and applications |
| title_full | Advertising and branding concepts, methodologies, tools, and applications Information Resources Management Association (USA) |
| title_fullStr | Advertising and branding concepts, methodologies, tools, and applications Information Resources Management Association (USA) |
| title_full_unstemmed | Advertising and branding concepts, methodologies, tools, and applications Information Resources Management Association (USA) |
| title_short | Advertising and branding |
| title_sort | advertising and branding concepts methodologies tools and applications |
| title_sub | concepts, methodologies, tools, and applications |
| topic | Advertising Marketing Branding (Marketing) |
| topic_facet | Advertising Marketing Branding (Marketing) |
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