Holdings: The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors

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Bibliographic Details
Other Authors:	Pencarelli, Tonino 1957- (Editor), Forlani, Fabio (Editor)
Format:	Electronic eBook
Language:	English
Published:	Cham Springer 2018
Series:	International Series in Advanced Management Studies
Subjects:	Business Customer relations / Management Leadership Business and Management Customer Relationship Management Consumer Behavior Business Strategy/Leadership Applied Psychology Marketingmanagement Aufsatzsammlung
Online Access:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext
Physical Description:	1 Online-Ressource (VIII, 220 Seiten) 7 Illustrationen
ISBN:	9783319775500
DOI:	10.1007/978-3-319-77550-0

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Record in the Search Index

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owner	DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634
owner_facet	DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634
physical	1 Online-Ressource (VIII, 220 Seiten) 7 Illustrationen
psigel	ZDB-2-BUM ZDB-2-BUM_2018
publishDate	2018
publishDateSearch	2018
publishDateSort	2018
publisher	Springer
record_format	marc
series2	International Series in Advanced Management Studies
spellingShingle	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors Business Customer relations / Management Leadership Business and Management Customer Relationship Management Consumer Behavior Business Strategy/Leadership Applied Psychology Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4143413-4
title	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors
title_auth	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors
title_exact_search	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors
title_full	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors Tonino Pencarelli, Fabio Forlani, editors
title_fullStr	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors Tonino Pencarelli, Fabio Forlani, editors
title_full_unstemmed	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors Tonino Pencarelli, Fabio Forlani, editors
title_short	The Experience Logic as a New Perspective for Marketing Management
title_sort	the experience logic as a new perspective for marketing management from theory to practical applications in different sectors
title_sub	From Theory to Practical Applications in Different Sectors
topic	Business Customer relations / Management Leadership Business and Management Customer Relationship Management Consumer Behavior Business Strategy/Leadership Applied Psychology Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Business Customer relations / Management Leadership Business and Management Customer Relationship Management Consumer Behavior Business Strategy/Leadership Applied Psychology Marketingmanagement Aufsatzsammlung
url	https://doi.org/10.1007/978-3-319-77550-0
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