APA (7th ed.) Citation

Pencarelli, T., & Forlani, F. (2018). The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors. Springer. https://doi.org/10.1007/978-3-319-77550-0

Chicago Style (17th ed.) Citation

Pencarelli, Tonino, and Fabio Forlani. The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors. Cham: Springer, 2018. https://doi.org/10.1007/978-3-319-77550-0.

MLA (9th ed.) Citation

Pencarelli, Tonino, and Fabio Forlani. The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors. Springer, 2018. https://doi.org/10.1007/978-3-319-77550-0.