International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment
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Bibliographic Details
Main Author: Morbe, Lukas (Author)
Format: Thesis Electronic eBook
Language:English
Published: Wiesbaden Springer Gabler 2018
Series:Handel und Internationales Marketing Retailing and International Marketing
Subjects:
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Volltext
Physical Description:1 Online-Ressource (XXI, 165 Seiten) 11 Illustrationen
ISBN:9783658220693
DOI:10.1007/978-3-658-22069-3