Handbook of research on strategic innovation management for improved competitive advantage:

"This book addresses the wide and complex relationships that constitute strategic innovation management principles and processes, approaching it from the conceptual side - discussing specific or general modelling techniques, methods to deal with specific managerial tasks, as marketing, financia...

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Bibliographic Details
Other Authors: Jamil, George Leal 1959- (Editor), Ferreira, João José Pinto (Editor), Pinto, Maria Manuela (Editor), Pessoa, Cláudio Roberto Magalhães (Editor), Xavier, Alexandra (Editor)
Format: Electronic eBook
Language:English
Published: Hershey PA, USA IGI Global, Disseminator of Knowledge [2018]
Series:Advances in business strategy and competitive advantage (ABSCA) book series
Subjects:
Online Access:DE-1050
DE-1049
DE-706
DE-573
DE-91
DE-20
DE-898
DE-83
Volltext
Summary:"This book addresses the wide and complex relationships that constitute strategic innovation management principles and processes, approaching it from the conceptual side - discussing specific or general modelling techniques, methods to deal with specific managerial tasks, as marketing, financial, operational, logistics, etc. - and also with the contribution of experienced practical cases"...
Item Description:Druckausgabe in 2 Bänden erschienen
Physical Description:1 Online-Ressource (xxix-xxxiv, 1-772, xxxv-cxlviii Seiten)
ISBN:9781522530138
DOI:10.4018/978-1-5225-3012-1