Fundamentals of marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wolvercote, Oxford
Goodfellow Publishers
2018
|
| Schriftenreihe: | The global management series
|
| Schlagworte: | |
| Beschreibung: | viii, 236 Seiten Diagramme |
| ISBN: | 9781910158982 |
Internformat
MARC
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Datensatz im Suchindex
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| author | McKay, Geraldine Hopkinson, Paul Ng, Lai Hong |
| author_facet | McKay, Geraldine Hopkinson, Paul Ng, Lai Hong |
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| building | Verbundindex |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:04:47Z |
| institution | BVB |
| isbn | 9781910158982 |
| language | English |
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| physical | viii, 236 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Goodfellow Publishers |
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| series2 | The global management series |
| spelling | McKay, Geraldine Verfasser aut Fundamentals of marketing Geraldine McKay, Paul Hopkinson and Lai Hong Ng Wolvercote, Oxford Goodfellow Publishers 2018 viii, 236 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier The global management series Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Hopkinson, Paul Verfasser aut Ng, Lai Hong Verfasser aut |
| spellingShingle | McKay, Geraldine Hopkinson, Paul Ng, Lai Hong Fundamentals of marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Fundamentals of marketing |
| title_auth | Fundamentals of marketing |
| title_exact_search | Fundamentals of marketing |
| title_full | Fundamentals of marketing Geraldine McKay, Paul Hopkinson and Lai Hong Ng |
| title_fullStr | Fundamentals of marketing Geraldine McKay, Paul Hopkinson and Lai Hong Ng |
| title_full_unstemmed | Fundamentals of marketing Geraldine McKay, Paul Hopkinson and Lai Hong Ng |
| title_short | Fundamentals of marketing |
| title_sort | fundamentals of marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT mckaygeraldine fundamentalsofmarketing AT hopkinsonpaul fundamentalsofmarketing AT nglaihong fundamentalsofmarketing |