APA (7th ed.) Citation

Grigsby, M. (2018). Marketing analytics: A practical guide to improving consumer insights using data techniques (Second edition.). KoganPage.

Chicago Style (17th ed.) Citation

Grigsby, Mike. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques. Second edition. London ; New York ; New Delhi: KoganPage, 2018.

MLA (9th ed.) Citation

Grigsby, Mike. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques. Second edition. KoganPage, 2018.

Warning: These citations may not always be 100% accurate.