Make elephants fly: the process of radical innovation
Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success. Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe thei...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Center Street
2017
|
| Edition: | First edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success. Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of. In today's world, everyone will need to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option-it's the price of admission into the business world. Make Elephants Fly is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups. It will show you how startups come up with breakthrough products and services, how to structure innovation teams, the best ways to identify and vet new ideas, what it takes to foster a culture of innovation, how to establish a process of innovation throughout your organization. By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly! |
| Physical Description: | xiii, 298 pages illustrations 24 cm |
| ISBN: | 9781478992943 |
Staff View
MARC
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| 520 | 3 | |a Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success. Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of. In today's world, everyone will need to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option-it's the price of admission into the business world. Make Elephants Fly is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups. It will show you how startups come up with breakthrough products and services, how to structure innovation teams, the best ways to identify and vet new ideas, what it takes to foster a culture of innovation, how to establish a process of innovation throughout your organization. By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly! | |
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Record in the Search Index
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| adam_text | Contents
Captains Log ix
Section One
The Essence of Innovation
1. Innovation Vector 3
2. Technology Isn’t the Answer 8
3. Inventive Ecosystems 16
4. Watch the Waves 21
5. Copying vs. Creating 28
Section Two
The Entrepreneurial Approach
6. Think Small 35
7. Small Teams 38
8. Small Budgets 46
9. Small Time 53
10. Small Scope 61
11. The Big Opportunity 68
Section Three
Startup Mind-set Methodologies
12. Challenge Your Beliefs 81
13. Nothing to Lose 88
14. Design Innovation 92
15. Business Model Innovation 100
Vlll
Contents
16. The Builder s Trap 107
17. Targeted Prototypes 110
Section Four
The Path to Radical Innovation
18. Go to the Core 117
19. Engage Your Customers 125
20. Observe 131
21. Tap Your Ecosystem 138
22. Data Doesn’t Lie 145
23. Value over Money 155
Section Five
Innovating Inside Organizations
24. Fear Factor 167
23. Culture of Innovation 174
26. What Did You Learn? 186
27. Going Down in Flames 194
28. Unblock the Path 204
29. Align Motivations 216
Section Six
Breaking Through Barriers
30. Velocity and Organization 225
31. Iteration Cycles 235
32. Lost in the Woods 242
33. People Power 250
34. Think Different 256
35. One Winner 264
Appendix. Types and Areas of Innovation 271
Endnotes 281
Index 283
About the Author 299
|
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| author_GND | (DE-588)157554848 |
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| ctrlnum | (OCoLC)1035472568 (DE-599)BVBBV044901058 |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| illustrated | Illustrated |
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| isbn | 9781478992943 |
| language | English |
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| publisher | Center Street |
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| spelling | Hoffman, Steven Verfasser (DE-588)157554848 aut Make elephants fly the process of radical innovation Steven S. Hoffman First edition New York Center Street 2017 xiii, 298 pages illustrations 24 cm txt rdacontent n rdamedia nc rdacarrier Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success. Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of. In today's world, everyone will need to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option-it's the price of admission into the business world. Make Elephants Fly is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups. It will show you how startups come up with breakthrough products and services, how to structure innovation teams, the best ways to identify and vet new ideas, what it takes to foster a culture of innovation, how to establish a process of innovation throughout your organization. By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly! Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Innovationsprozess (DE-588)4161820-8 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Entrepreneurship Creative ability in business Corporate culture New business enterprises Technological innovations Innovationsmanagement (DE-588)4161817-8 s Innovationsprozess (DE-588)4161820-8 s Entrepreneurship (DE-588)7588126-3 s 1\p DE-604 Erscheint auch als Onlineausgabe 978-1-4789-9293-6 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030294860&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hoffman, Steven Make elephants fly the process of radical innovation Innovationsmanagement (DE-588)4161817-8 gnd Innovationsprozess (DE-588)4161820-8 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)4161820-8 (DE-588)7588126-3 |
| title | Make elephants fly the process of radical innovation |
| title_auth | Make elephants fly the process of radical innovation |
| title_exact_search | Make elephants fly the process of radical innovation |
| title_full | Make elephants fly the process of radical innovation Steven S. Hoffman |
| title_fullStr | Make elephants fly the process of radical innovation Steven S. Hoffman |
| title_full_unstemmed | Make elephants fly the process of radical innovation Steven S. Hoffman |
| title_short | Make elephants fly |
| title_sort | make elephants fly the process of radical innovation |
| title_sub | the process of radical innovation |
| topic | Innovationsmanagement (DE-588)4161817-8 gnd Innovationsprozess (DE-588)4161820-8 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| topic_facet | Innovationsmanagement Innovationsprozess Entrepreneurship |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030294860&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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