APA (7th ed.) Citation

Larson, J. A., & MacClellan, B. E. (2017). Capturing loyalty: How to measure, generate, and profit from highly satisfied customers. Praeger, an imprint of ABC-CLIO, LLC.

Chicago Style (17th ed.) Citation

Larson, John A., and Bernard Edward MacClellan. Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers. Santa Barbara, California ; Denver, Colorado: Praeger, an imprint of ABC-CLIO, LLC, 2017.

MLA (9th ed.) Citation

Larson, John A., and Bernard Edward MacClellan. Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers. Praeger, an imprint of ABC-CLIO, LLC, 2017.