Handbook of research on new product development:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xx, 447 Seiten Diagramme, Illustrationen |
| ISBN: | 9781784718145 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook of research on new product development |c edited by Peter N. Golder (Professor of marketing, Tuck School of Business, Dartmouth College, USA), Debanjan Mitra (City Furniture Foundation Professor of Marketing, Warrington College of Business, University of Florida, USA) |
| 264 | 1 | |a Cheltenham, UK ; Northampton, MA, USA |b Edward Elgar Publishing |c [2018] | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of editors and contributors vii
Acknowledgements xx
PART I INTRODUCTION AND OVERVIEW
1 New product development research: consolidating the present and guiding
the future 3
Peter N Golder and Debanjan Mitra
PART II IDEA GENERATION
2 Taming the creative spark: insights from research on creativity in new
product development 13
Drew Boyd and Jacob Goldenberg
3 The what, who and how of innovation generation 37
Elio Keko, Gert Jan Prevo and Stefan Stremersch
4 Customer-driven innovation: a conceptual typology, review of theoretical
perspectives, and future research directions 60
Gregory J. Fisher and Eric (Er) Fang
5 The paradigm shift from producer to consumer innovation: implications for
consumer research 81
C. Page Moreau, Nikolaus Franke and Eric von Hippel
6 Institutionalizing an innovation function: moving beyond the champion 100
Gina Colarelli O Connor
PART III MARKET ANALYSIS
7 Digital multisided platforms: an innovation research agenda 127
Raji Srinivasan and Nandini Ramani
8 Innovation in China and India 146
Eden Yin and Jaideep C. Prabhu
PART IV PRODUCT DESIGN AND DEVELOPMENT
9 The state of new product design and forecasting research: recent
developments and future directions 173
Natasha Zhang Foutz and Vithala R. Rao
10 Strategic use of product enhancements: upgrades, add-ons, extras, and
accessories 207
Steven M. Shugan
v
vi Handbook of research on new product development
11 Sustainable new product development 227
Ebru Geng and C. Anthony Di Benedetto
12 Open Innovation in the brand management context 250
Roger J Calantone and Hang T. Nguyen
PART V COMMERCIALIZATION
13 Global product launch: a perspective on past, present, and future research 267
David A, Griffith and Goksel Yalcinkaya
PART VI MARKET OUTCOMES
14 A summary and review of new product diffusion models and key findings 291
Deepa Chandrasekciran and Gerard J, Tellis
15 Word-of-mouth processes in marketing new products: recent research and
future opportunities 313
Andrew M. Baker and Naveen Donthu
16 Firm innovation and the stock market 336
Simone Wies and Christine Moorman
17 A review of crowdfunding research and findings 361
Venkat Kuppuswamy and Barry L. Bayus
18 Antecedents, consequences, and the mediating role of innovation: empirical
generalizations 374
Leslie H. Vincent, Sundar G. Bharadwaj and Goutam Challagalla
19 Best practices and success drivers in new product development 410
Robert G. Cooper
Index
435
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| indexdate | 2024-07-10T08:03:31Z |
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| isbn | 9781784718145 |
| language | English |
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| spelling | Handbook of research on new product development edited by Peter N. Golder (Professor of marketing, Tuck School of Business, Dartmouth College, USA), Debanjan Mitra (City Furniture Foundation Professor of Marketing, Warrington College of Business, University of Florida, USA) Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2018] xx, 447 Seiten Diagramme, Illustrationen txt rdacontent n rdamedia nc rdacarrier Innovation (DE-588)4027089-0 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 s Innovation (DE-588)4027089-0 s Forschung (DE-588)4017894-8 s DE-604 Golder, Peter N. (DE-588)138032025 edt Mitra, Debanjana edt Erscheint auch als Online-Ausgabe 978-1-78471-815-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030269858&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Handbook of research on new product development Innovation (DE-588)4027089-0 gnd Forschung (DE-588)4017894-8 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)4027089-0 (DE-588)4017894-8 (DE-588)4139402-1 |
| title | Handbook of research on new product development |
| title_auth | Handbook of research on new product development |
| title_exact_search | Handbook of research on new product development |
| title_full | Handbook of research on new product development edited by Peter N. Golder (Professor of marketing, Tuck School of Business, Dartmouth College, USA), Debanjan Mitra (City Furniture Foundation Professor of Marketing, Warrington College of Business, University of Florida, USA) |
| title_fullStr | Handbook of research on new product development edited by Peter N. Golder (Professor of marketing, Tuck School of Business, Dartmouth College, USA), Debanjan Mitra (City Furniture Foundation Professor of Marketing, Warrington College of Business, University of Florida, USA) |
| title_full_unstemmed | Handbook of research on new product development edited by Peter N. Golder (Professor of marketing, Tuck School of Business, Dartmouth College, USA), Debanjan Mitra (City Furniture Foundation Professor of Marketing, Warrington College of Business, University of Florida, USA) |
| title_short | Handbook of research on new product development |
| title_sort | handbook of research on new product development |
| topic | Innovation (DE-588)4027089-0 gnd Forschung (DE-588)4017894-8 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | Innovation Forschung Produktentwicklung |
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