The business of personal training:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Champaign, IL
Human Kinetics
[2019]
|
| Edition: | First edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | xiii, 265 Seiten Illustrationen, Diagramme |
| ISBN: | 9781492517221 |
Staff View
MARC
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| 100 | 1 | |a Nutting, Mark A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The business of personal training |c Mark A. Nutting |
| 250 | |a First edition | ||
| 264 | 1 | |a Champaign, IL |b Human Kinetics |c [2019] | |
| 300 | |a xiii, 265 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Personal trainers | |
| 650 | 4 | |a Physical fitness |x Vocational guidance | |
| 650 | 4 | |a Physical fitness centers |x Management |v Handbooks, manuals, etc | |
| 650 | 0 | 7 | |a Personal Training |0 (DE-588)4678801-3 |2 gnd |9 rswk-swf |
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Record in the Search Index
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|---|---|
| adam_text | Accessing the Web Resource ix
Preface xi
Acknowledgments xiii
Part I
Understanding the Roles and Responsibilities ot Personal Trainers
Chapter 1 Discovering Your Purpose and the Scope of What You Can Do 3
Your Choice to Become a Personal Trainer 4
Personal Trainer Roles 5
Scope of Your Training 6
Scope of the Law 8
Ethical Responsibilities 9
Determining and Defining Your Role and Type of Personal Trainer 11
Chapter 2 Choosing to Be a Personal Trainer for a Fitness Facility
Types of Fitness Facilities 16
Acting Under the Organizational Umbrella 18
Getting Hired 23
Building Your Business Within a Business 25
Getting Compensated for Your Work 27
Chapter 3 Choosing to Be a Self-Employed Personal Trainer
Independent Contractor Versus Employee 30
Making the Decision to Be a Self-Employed Personal Trainer 31
Training a Client at a Facility 32
Training a Client in a Home or Office 34
Training Clients Using an Online Platform 36
Coaching a Client by Phone, E-mail, or Text 39
Chapter 4 Choosing to Be a Personal Trainer and Facility Owner
The Challenge of Your Roles 44
Which Type of Facility Will Serve Your Market Best? 46
Location, Location, Location 49
Franchises and Licenses 50
Contracting With a Vendor 53
15
29
43
v
VI
Contents
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Part II
Learning and Applying Business Skills
Creating a Business Plan
Importance of Writing a Business Plan 58
Components of a Business Plan 59
Naming Your Company 59
Cover Letter 60
Executive Summary 61
Business or Company Description 64
Market Analysis and Demographics 65
Competitive Analysis 66
Management Plan 68
Financial Plan 69
Capital Required 75
Marketing Plan 76
Guessing the Future 77
Determining Your Business Structure
Choosing a Type of Business Entity 80
Developing an Organizational Structure 84
Setting a Chain of Command or Reporting 87
Developing Systems 90
Screening and Hiring Your Staff
Determining Your Staffing Needs 94
Defining Staff Duties and Roles 96
Hiring to Fit Your Business Culture 97
Advertising Open Positions 97
Interviewing Prospects 101
Selecting the Right Fit 104
Obtaining the Right Insurance
Why Insurance Matters 108
Types of Insurance 108
Shopping for Insurance 11 2
Minimizing Risk to Help Avoid Claims 113
Determining Your Offerings and Their Pricing
Types of Offerings 116
Factors That Affect Pricing 1 20
Packages, Discounts, and Billing 1 23
Pricing Recommendations 125
Developing Forms and Contracts
Standardizing and Clarifying Through Forms and Contracts 132
Forms for Members and Clients 132
Forms for Staff 136
Types of Member Contracts 138
Types of Common Business Contracts 141
Becoming Financially Profitable
Accounting Software 146
Profit and Loss Statement 146
Understanding Cash Flow 1 50
Key Performance Indicators 152
Reinvesting 156
57
79
93
107
115
131
145
Contents
VII
Chapter 12 Marketing Your Services and Your Business 159
A New Approach to Marketing 160
Locating Your Target Market 161
Developing Your Brand 161
Traditional Marketing 162
Face-to-Face Marketing 166
Internet-Based Marketing 168
Creating a Marketing Schedule 173
Chapter 13 Learning the Art of Selling 175
The Misunderstanding of Selling 176
Recognizing Sales Opportunities 177
The Sales Process 180
Chapter 14 Communicating With Clients, Businesses, and the Community 187
Styles of Communication 188
Styles of Listening 192
Styles of Learning 194
Chapter 15 Identifying Options for Outsourcing Your Tasks 197
Delegating or Outsourcing 198
Solutions for Hire: Tasks You May Want to Outsource 198
Cost Versus Benefit 205
Chapter 16 Growing Your Business
Retention 208
Referrals, Recommendations, and Rewards 210
Increasing Your Reach Through Networking 213
Offering New Programs and Services 215
Upselling: Selling More to Current Clients 216
Intellectual Property Products 216
Appendix A Business Plan Templates
Cover Letter 220
Executive Summary 221
Business or Company Description 223
Market Analysis and Demographics 224
Competitive Analysis 225
Management Plan 226
Financial Plan 227
Capital Required 229
Marketing Plan 230
Appendix B Personal Trainer-Client Forms
PAR-Q+ 232
Personal Wellness Profile 236
Physician’s Clearance 239
Informed Consent and Release 240
Assessment Recording Form 241
Cleaning Checklist for Floors, Walls, and Ceilings 243
Facility and Equipment Maintenance Log 244
Appendix C Business Besources
References 253
Index 259
About the Author 265
207
219
231
249
THE
Business of
Personal Training
Running a personal training business is not easy. From marketing and sales to
budgets, staffing, and clientele issues, getting it right takes time—time that
you would probably rather spend improving your clients fitness and wellness.
That is where The Business of Personal Training comes in. Whether you are a
personal trainer working for a fitness facility, an independent contractor, an
independent personal trainer, or the owner of a personal training business,
you will benefit from the practical guidelines, time-saving advice, and essential
tools presented in this book.
The Business of Personal Training will show you how to structure your
business, plan for expenses and financing, and find the right staff. You ll learn
how to market and promote the services you offer, drive referral business and
customer loyalty, and expand and diversify your business. Appendixes offer
business resources for additional information as well as sample templates,
which are also found in the companion web resource so you can download
and customize the forms as needed:
• Nine business plan templates
• Seven personal trainer-client forms
There is no need to be overwhelmed. The Business of Personal Training
is a comprehensive, digestible, and applicable resource that will take your
business to the next level, giving you more time for what s most important.
Human Kinetics
|
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| spelling | Nutting, Mark A. Verfasser aut The business of personal training Mark A. Nutting First edition Champaign, IL Human Kinetics [2019] xiii, 265 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Personal trainers Physical fitness Vocational guidance Physical fitness centers Management Handbooks, manuals, etc Personal Training (DE-588)4678801-3 gnd rswk-swf Personal Training (DE-588)4678801-3 s DE-604 Erscheint auch als Online-Ausgabe 978-1-4925-6219-1 Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030254713&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030254713&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | The business of personal training |
| title_auth | The business of personal training |
| title_exact_search | The business of personal training |
| title_full | The business of personal training Mark A. Nutting |
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| title_short | The business of personal training |
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| topic | Personal trainers Physical fitness Vocational guidance Physical fitness centers Management Handbooks, manuals, etc Personal Training (DE-588)4678801-3 gnd |
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