APA (7th ed.) Citation

Taylor, J. G. (2004). Smart alliance: How a global corporation and environmental activists transformed a tarnished brand. Yale University Press.

Chicago Style (17th ed.) Citation

Taylor, J. Gary. Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand. New Haven: Yale University Press, 2004.

MLA (9th ed.) Citation

Taylor, J. Gary. Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand. Yale University Press, 2004.