Sports media, marketing, and management: breakthroughs in research and practice
"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent t...
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
| Series: | Critical explorations
|
| Subjects: | |
| Online Access: | DE-1050 DE-1049 DE-706 DE-573 DE-91 DE-20 DE-898 DE-83 Volltext |
| Summary: | "This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"... |
| Item Description: | Includes bibliographical references |
| Physical Description: | 1 Online-Ressource (xi, 558 Seiten) |
| ISBN: | 9781522554769 |
| DOI: | 10.4018/978-1-5225-5475-2 |
Staff View
MARC
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:09Z |
| institution | BVB |
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| isbn | 9781522554769 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030223592 |
| oclc_num | 1027780172 |
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| physical | 1 Online-Ressource (xi, 558 Seiten) |
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| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | IGI Global, Disseminator of Knowledge |
| record_format | marc |
| series2 | Critical explorations |
| spelling | Sports media, marketing, and management breakthroughs in research and practice Information Resources Management Association (USA) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xi, 558 Seiten) txt rdacontent c rdamedia cr rdacarrier Critical explorations Includes bibliographical references "This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"... Communication in sports Sports Marketing Sports administration Mass media and sports Social media Information Resources Management Association (DE-588)5010976-5 isb Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-5475-2 Erscheint auch als Druck-Ausgabe 1-5225-5475-0 https://doi.org/10.4018/978-1-5225-5475-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Sports media, marketing, and management breakthroughs in research and practice Communication in sports Sports Marketing Sports administration Mass media and sports Social media |
| title | Sports media, marketing, and management breakthroughs in research and practice |
| title_auth | Sports media, marketing, and management breakthroughs in research and practice |
| title_exact_search | Sports media, marketing, and management breakthroughs in research and practice |
| title_full | Sports media, marketing, and management breakthroughs in research and practice Information Resources Management Association (USA) |
| title_fullStr | Sports media, marketing, and management breakthroughs in research and practice Information Resources Management Association (USA) |
| title_full_unstemmed | Sports media, marketing, and management breakthroughs in research and practice Information Resources Management Association (USA) |
| title_short | Sports media, marketing, and management |
| title_sort | sports media marketing and management breakthroughs in research and practice |
| title_sub | breakthroughs in research and practice |
| topic | Communication in sports Sports Marketing Sports administration Mass media and sports Social media |
| topic_facet | Communication in sports Sports Marketing Sports administration Mass media and sports Social media |
| url | https://doi.org/10.4018/978-1-5225-5475-2 |
| work_keys_str_mv | AT informationresourcesmanagementassociation sportsmediamarketingandmanagementbreakthroughsinresearchandpractice |