The essentials of digital marketing:
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Goodfellow Publishers Ltd
2018
|
| Series: | The global management series
|
| Subjects: | |
| Online Access: | FHD01 |
| Summary: | This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context |
| Physical Description: | 1 Online-Ressource (x, 234 Seiten) |
| ISBN: | 9781911396024 |
Staff View
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| contents | Intro; 1 Digital Marketing Mix; 2 Digital Technology Adoption; 3 Customer Experience Design; 4 Digital Service Quality; 5 Online Consumer Engagement; 6 Crowdsourcing and Crowdfunding; 7 Digital Content Planning; 8 Metrics and Analytics; 9 Website Metrics and Analytics; 10 Social Media Metrics and Analytics; 11 The Digital Marketing Skills Gap; 12 Developing an Online Profile; I Index |
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| illustrated | Not Illustrated |
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| isbn | 9781911396024 |
| language | English |
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| publishDate | 2018 |
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| series2 | The global management series |
| spelling | Waite, Kathryn Verfasser aut The essentials of digital marketing Kathryn Waite and Rodrigo Perez-Vega Oxford Goodfellow Publishers Ltd 2018 1 Online-Ressource (x, 234 Seiten) txt rdacontent c rdamedia cr rdacarrier The global management series Intro; 1 Digital Marketing Mix; 2 Digital Technology Adoption; 3 Customer Experience Design; 4 Digital Service Quality; 5 Online Consumer Engagement; 6 Crowdsourcing and Crowdfunding; 7 Digital Content Planning; 8 Metrics and Analytics; 9 Website Metrics and Analytics; 10 Social Media Metrics and Analytics; 11 The Digital Marketing Skills Gap; 12 Developing an Online Profile; I Index This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Perez-Vega, Rodrigo Sonstige oth Print version Waite, Kathryn Essentials of Digital Marketing Oxford : Goodfellow Publishers, Limited,c2017 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Waite, Kathryn The essentials of digital marketing Intro; 1 Digital Marketing Mix; 2 Digital Technology Adoption; 3 Customer Experience Design; 4 Digital Service Quality; 5 Online Consumer Engagement; 6 Crowdsourcing and Crowdfunding; 7 Digital Content Planning; 8 Metrics and Analytics; 9 Website Metrics and Analytics; 10 Social Media Metrics and Analytics; 11 The Digital Marketing Skills Gap; 12 Developing an Online Profile; I Index Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | The essentials of digital marketing |
| title_auth | The essentials of digital marketing |
| title_exact_search | The essentials of digital marketing |
| title_full | The essentials of digital marketing Kathryn Waite and Rodrigo Perez-Vega |
| title_fullStr | The essentials of digital marketing Kathryn Waite and Rodrigo Perez-Vega |
| title_full_unstemmed | The essentials of digital marketing Kathryn Waite and Rodrigo Perez-Vega |
| title_short | The essentials of digital marketing |
| title_sort | the essentials of digital marketing |
| topic | Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Online-Marketing |
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