Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit
Saved in:
Main Author: | |
---|---|
Format: | Electronic eBook |
Language: | English |
Published: |
London
Kogan Page
2017
|
Subjects: | |
Online Access: | FWS01 |
Summary: | Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit |
Physical Description: | 1 Online-Ressource (265 Seiten) |
ISBN: | 9780749478896 |
Staff View
MARC
LEADER | 00000nmm a2200000 c 4500 | ||
---|---|---|---|
001 | BV044765434 | ||
003 | DE-604 | ||
005 | 20180221 | ||
007 | cr|uuu---uuuuu | ||
008 | 180219s2017 |||| o||u| ||||||eng d | ||
020 | |a 9780749478896 |9 978-0-7494-7889-6 | ||
035 | |a (OCoLC)1024122425 | ||
035 | |a (DE-599)BVBBV044765434 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-863 |a DE-862 | ||
084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
100 | 1 | |a Bridger, Darren |e Verfasser |4 aut | |
245 | 1 | 0 | |a Neuro Design |b Neuromarketing Insights to Boost Engagement and Profitability |c Darren Bridger |
264 | 1 | |a London |b Kogan Page |c 2017 | |
300 | |a 1 Online-Ressource (265 Seiten) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
520 | 3 | |a Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit | |
650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Neuromarketing |0 (DE-588)7601901-9 |D s |
689 | 0 | |5 DE-604 | |
776 | 0 | 8 | |i Print version |t Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability |d London : Kogan Page,c2017 |z 978-0-7494-7888-9 |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-0-7494-7888-9 |
912 | |a ZDB-30-PQE | ||
999 | |a oai:aleph.bib-bvb.de:BVB01-030160746 | ||
966 | e | |u https://ebookcentral.proquest.com/lib/fhws/detail.action?docID=4794489&query=4794489 |l FWS01 |p ZDB-30-PQE |x Aggregator |3 Volltext |
Record in the Search Index
DE-BY-FWS_katkey | 681060 |
---|---|
_version_ | 1824554672282664960 |
any_adam_object | |
author | Bridger, Darren |
author_facet | Bridger, Darren |
author_role | aut |
author_sort | Bridger, Darren |
author_variant | d b db |
building | Verbundindex |
bvnumber | BV044765434 |
classification_rvk | QP 631 |
collection | ZDB-30-PQE |
ctrlnum | (OCoLC)1024122425 (DE-599)BVBBV044765434 |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01591nmm a2200361 c 4500</leader><controlfield tag="001">BV044765434</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180221 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">180219s2017 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749478896</subfield><subfield code="9">978-0-7494-7889-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1024122425</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044765434</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bridger, Darren</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Neuro Design</subfield><subfield code="b">Neuromarketing Insights to Boost Engagement and Profitability</subfield><subfield code="c">Darren Bridger</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (265 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version</subfield><subfield code="t">Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability</subfield><subfield code="d">London : Kogan Page,c2017</subfield><subfield code="z">978-0-7494-7888-9</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-0-7494-7888-9</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030160746</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/fhws/detail.action?docID=4794489&query=4794489</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV044765434 |
illustrated | Not Illustrated |
indexdate | 2025-02-20T06:55:29Z |
institution | BVB |
isbn | 9780749478896 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030160746 |
oclc_num | 1024122425 |
open_access_boolean | |
owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
physical | 1 Online-Ressource (265 Seiten) |
psigel | ZDB-30-PQE |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | Kogan Page |
record_format | marc |
spellingShingle | Bridger, Darren Neuro Design Neuromarketing Insights to Boost Engagement and Profitability Neuromarketing (DE-588)7601901-9 gnd |
subject_GND | (DE-588)7601901-9 |
title | Neuro Design Neuromarketing Insights to Boost Engagement and Profitability |
title_auth | Neuro Design Neuromarketing Insights to Boost Engagement and Profitability |
title_exact_search | Neuro Design Neuromarketing Insights to Boost Engagement and Profitability |
title_full | Neuro Design Neuromarketing Insights to Boost Engagement and Profitability Darren Bridger |
title_fullStr | Neuro Design Neuromarketing Insights to Boost Engagement and Profitability Darren Bridger |
title_full_unstemmed | Neuro Design Neuromarketing Insights to Boost Engagement and Profitability Darren Bridger |
title_short | Neuro Design |
title_sort | neuro design neuromarketing insights to boost engagement and profitability |
title_sub | Neuromarketing Insights to Boost Engagement and Profitability |
topic | Neuromarketing (DE-588)7601901-9 gnd |
topic_facet | Neuromarketing |
work_keys_str_mv | AT bridgerdarren neurodesignneuromarketinginsightstoboostengagementandprofitability |