Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit

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Bibliographic Details
Main Author: Bridger, Darren (Author)
Format: Electronic eBook
Language:English
Published: London Kogan Page 2017
Subjects:
Online Access:FWS01
Summary:Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit
Physical Description:1 Online-Ressource (265 Seiten)
ISBN:9780749478896