Dual transformation: how to reposition today's business while creating the future
Introduction: Reinventing the marketing organization in the analytical era -- Disruptive shockwaves and dual transformation -- Transformation A: Repositioning the core -- Transformation B: Creating the new -- The capabilities link between A & B -- The courage to choose -- The clarity to focus --...
Gespeichert in:
| Hauptverfasser: | , , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2017]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Introduction: Reinventing the marketing organization in the analytical era -- Disruptive shockwaves and dual transformation -- Transformation A: Repositioning the core -- Transformation B: Creating the new -- The capabilities link between A & B -- The courage to choose -- The clarity to focus -- The curiosity to explore -- The conviction to persevere -- Postcards from the dual transformation journey -- Afterword -- Appendix: Dual transformation toolkit In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.-- |
| Beschreibung: | 254 Seiten |
| ISBN: | 9781633692480 |
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| 520 | 3 | |a Introduction: Reinventing the marketing organization in the analytical era -- Disruptive shockwaves and dual transformation -- Transformation A: Repositioning the core -- Transformation B: Creating the new -- The capabilities link between A & B -- The courage to choose -- The clarity to focus -- The curiosity to explore -- The conviction to persevere -- Postcards from the dual transformation journey -- Afterword -- Appendix: Dual transformation toolkit | |
| 520 | 3 | |a In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.-- | |
| 653 | |a Organizational resilience | ||
| 653 | |a Organizational effectiveness | ||
| 653 | |a Strategic planning | ||
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| isbn | 9781633692480 |
| language | English |
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| spelling | Anthony, Scott D. Verfasser (DE-588)142195197 aut Dual transformation how to reposition today's business while creating the future Scott D. Anthony, Clark G. Gilbert, and Mark W. Johnson Boston, Massachusetts Harvard Business Review Press [2017] © 2017 254 Seiten txt rdacontent n rdamedia nc rdacarrier Introduction: Reinventing the marketing organization in the analytical era -- Disruptive shockwaves and dual transformation -- Transformation A: Repositioning the core -- Transformation B: Creating the new -- The capabilities link between A & B -- The courage to choose -- The clarity to focus -- The curiosity to explore -- The conviction to persevere -- Postcards from the dual transformation journey -- Afterword -- Appendix: Dual transformation toolkit In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.-- Organizational resilience Organizational effectiveness Strategic planning Gilbert, Clark G. Verfasser (DE-588)1156197716 aut Johnson, Mark W. Verfasser (DE-588)1137582979 aut V:DE-601;B:DE-206 application/pdf http://www.gbv.de/dms/zbw/872084213.pdf Inhaltsverzeichnis Inhaltsverzeichnis |
| spellingShingle | Anthony, Scott D. Gilbert, Clark G. Johnson, Mark W. Dual transformation how to reposition today's business while creating the future |
| title | Dual transformation how to reposition today's business while creating the future |
| title_auth | Dual transformation how to reposition today's business while creating the future |
| title_exact_search | Dual transformation how to reposition today's business while creating the future |
| title_full | Dual transformation how to reposition today's business while creating the future Scott D. Anthony, Clark G. Gilbert, and Mark W. Johnson |
| title_fullStr | Dual transformation how to reposition today's business while creating the future Scott D. Anthony, Clark G. Gilbert, and Mark W. Johnson |
| title_full_unstemmed | Dual transformation how to reposition today's business while creating the future Scott D. Anthony, Clark G. Gilbert, and Mark W. Johnson |
| title_short | Dual transformation |
| title_sort | dual transformation how to reposition today s business while creating the future |
| title_sub | how to reposition today's business while creating the future |
| url | http://www.gbv.de/dms/zbw/872084213.pdf |
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