Building brand identity in the age of social media: emerging research and opportunities
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | ix, 189 Seiten Illustrationen |
| ISBN: | 9781522551430 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 180129s2018 xxua||| |||| 00||| eng d | ||
| 020 | |a 9781522551430 |9 978-1-5225-5143-0 | ||
| 035 | |a (OCoLC)1028530939 | ||
| 035 | |a (DE-599)BVBBV044734937 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Ekhlassi, Amir |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Building brand identity in the age of social media |b emerging research and opportunities |c Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi |
| 264 | 1 | |a Hershey, PA |b IGI Global |c [2018] | |
| 300 | |a ix, 189 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Advertising |x Brand name products | |
| 650 | 4 | |a Social media | |
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| 700 | 1 | |a Adibi, Amir Mohammad |d 1991- |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804178233772474368 |
|---|---|
| adam_text | Table of Contents
Preface..............................................................vii
Chapter 1
The Concept of Brand Identity: Internal Perspective..................1
Chapter 2
The Concept of Social Media: The Functional Building Blocks..........29
Chapter 3
Managing Brands Through Social Media: Storytelling in Social Media-Based
Brand Communities....................................................61
Chapter 4
Social Media Branding Strategy: Social Media Marketing Approach......94
Chapter 5
Branded Content on Social Media: Help Brands to Stay Healthy........118
Chapter 6
The Role of Social Media in Special Types of Brand Building: Destination
Branding, Personal Branding, and Employer Branding Through Social
Media...............................................................132
Chapter 7
The Impact of Social Media on Brand Loyalty: Achieving “E-Trust” Through
Engagement..........................................................155
Related Readings.................................................. 169
Index
188
|
| any_adam_object | 1 |
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| author_role | aut aut aut |
| author_sort | Ekhlassi, Amir |
| author_variant | a e ae m n m mn mnm a m a am ama |
| building | Verbundindex |
| bvnumber | BV044734937 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1028530939 (DE-599)BVBBV044734937 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T08:00:43Z |
| institution | BVB |
| isbn | 9781522551430 |
| language | English |
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| spelling | Ekhlassi, Amir Verfasser aut Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi Hershey, PA IGI Global [2018] ix, 189 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Brand name products Branding (Marketing) Internet marketing Advertising Brand name products Social media Markenimage (DE-588)4136439-9 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s Social Media (DE-588)4639271-3 s b DE-604 Moghadam, Mahdi Niknejhad 1990- Verfasser (DE-588)1151841323 aut Adibi, Amir Mohammad 1991- Verfasser aut Erscheint auch als Online-Ausgabe 978-1-5225-5144-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030130923&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ekhlassi, Amir Moghadam, Mahdi Niknejhad 1990- Adibi, Amir Mohammad 1991- Building brand identity in the age of social media emerging research and opportunities Brand name products Branding (Marketing) Internet marketing Advertising Brand name products Social media Markenimage (DE-588)4136439-9 gnd Social Media (DE-588)4639271-3 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4639271-3 (DE-588)4144679-3 |
| title | Building brand identity in the age of social media emerging research and opportunities |
| title_auth | Building brand identity in the age of social media emerging research and opportunities |
| title_exact_search | Building brand identity in the age of social media emerging research and opportunities |
| title_full | Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi |
| title_fullStr | Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi |
| title_full_unstemmed | Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi |
| title_short | Building brand identity in the age of social media |
| title_sort | building brand identity in the age of social media emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Brand name products Branding (Marketing) Internet marketing Advertising Brand name products Social media Markenimage (DE-588)4136439-9 gnd Social Media (DE-588)4639271-3 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Branding (Marketing) Internet marketing Advertising Brand name products Social media Markenimage Social Media Markenpolitik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030130923&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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