Building brand identity in the age of social media: emerging research and opportunities
"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2018]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-1049 DE-83 DE-898 Volltext |
| Zusammenfassung: | "This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"... |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781522551447 |
| DOI: | 10.4018/978-1-5225-5143-0 |
Internformat
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Datensatz im Suchindex
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| author | Ekhlassi, Amir 1979- Niknejhad Moghadam, Mahdi 1990- Adibi, Amir Mohammad 1991- |
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| id | DE-604.BV044706062 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-28T00:07:22Z |
| institution | BVB |
| isbn | 9781522551447 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030102685 |
| oclc_num | 1037913575 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-1049 DE-83 DE-898 DE-BY-UBR |
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| publishDate | 2018 |
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| publisher | IGI Global |
| record_format | marc |
| spelling | Ekhlassi, Amir 1979- aut Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi Hershey, PA IGI Global [2018] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"... Brand name products Branding (Marketing) Internet marketing Advertising Brand name products Social media Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s Social Media (DE-588)4639271-3 s 1\p DE-604 Niknejhad Moghadam, Mahdi 1990- aut Adibi, Amir Mohammad 1991- aut Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-5143-0 https://doi.org/10.4018/978-1-5225-5143-0 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ekhlassi, Amir 1979- Niknejhad Moghadam, Mahdi 1990- Adibi, Amir Mohammad 1991- Building brand identity in the age of social media emerging research and opportunities Brand name products Branding (Marketing) Internet marketing Advertising Brand name products Social media Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4144679-3 (DE-588)4639271-3 |
| title | Building brand identity in the age of social media emerging research and opportunities |
| title_auth | Building brand identity in the age of social media emerging research and opportunities |
| title_exact_search | Building brand identity in the age of social media emerging research and opportunities |
| title_full | Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi |
| title_fullStr | Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi |
| title_full_unstemmed | Building brand identity in the age of social media emerging research and opportunities Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi |
| title_short | Building brand identity in the age of social media |
| title_sort | building brand identity in the age of social media emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Brand name products Branding (Marketing) Internet marketing Advertising Brand name products Social media Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Brand name products Branding (Marketing) Internet marketing Advertising Brand name products Social media Markenimage Markenpolitik Social Media |
| url | https://doi.org/10.4018/978-1-5225-5143-0 |
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