Innovation Reinvented: Six Games that Drive Growth

Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth c...

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Bibliographic Details
Main Author: Miller, Roger (Author)
Format: Electronic eBook
Language:English
Published: Toronto University of Toronto Press [2017]
Series:Rotman-UTP Publishing
Subjects:
Online Access:DE-1043
DE-1046
DE-858
DE-859
DE-860
DE-473
DE-739
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Summary:Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation
Item Description:Description based on online resource; title from PDF title page (publisher's Web site, viewed 13. Sep 2017)
Physical Description:1 online resource 10 figures; 5 tables
ISBN:9781442699571
DOI:10.3138/9781442699571

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